But how can you limit the amount that is being spent? Easy.   This is a great question, and definitely a common thought among Financial Advisors. You know that by utilizing Facebook as your marketing tool, there is going to be a cost involved. Chances are you may have done some research on the type of campaign you are running, and understand what will drive the costs and how much you can expect to spend.   Facebook does a...

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Depending on the service you offer, you may have a very defined target market, or you may have a broader market which can benefit from what you do. In either case, you should be tailoring your message to speak right to the individual user. Time and time again, we have found that the more personalized an ad can be for a potential customer, the higher the likelihood is that they will take action.   Take a moment to think about the...

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So you’ve followed all of the handy-dandy setup checklists to create an awesome ad that goes to an even better landing page and you’re sharing for all of your desired audience to see… But your ads are doing nothing.   Your budget isn’t spending, bleh.   Your reach is almost non-existent, double bleh.   What could be the problem?? Well, it might be time to optimize for higher success in your funnel. Facebook is an...

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  Increasing an e-mail list, closing qualified prospects, expanding your retargeting audience… These are some great reasons for using lead generation. Most businesses have been doing lead generation for years and years, with some tried and true ways that we all know. What I have heard over the years from salespeople and people who consider themselves “NOT” a salesperson, are the groans and lack of excitement in general for lead...

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My husband and I baked a ham over the weekend (it’s one of the only things that my husband, myself, and my two picky-eating children can all agree on). We had tons of ham left over so I started “Pinteresting” some things to do with it… you know, besides letting it sit in my fridge for a week and then throwing it away, which is my normal M.O. I found a recipe for a hearty soul-warming, don’t-count-the-calories, cheese-laden potato soup...

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There are a mind-boggling combination of settings to choose from when setting up a conversion campaign. Some options are a must and some are a waste of time and money. In this article, we dive into the 4 campaign settings you need to have in place to ensure success.   Right above your location selection box there is a dropdown menu that gives you three options. Select “People who live in the location.” If you operate in a local...

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“7-figure launch.” To me, this description of a sales launch was like a unicorn/fairy/magic act of online marketing that was made of dreams and pixie dust. I’d heard about others getting it as though a) I have no idea how the heck they are doing this, and b) I would love to have that, but it is never, never, ever going to happen. Good news. I was wrong. In now having been part of several 7-figure launches, I have discovered not only...

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The stadium was dark. And we were really high up. Like really, really, high. So much so that I was having a bit of an anxiety attack. I had dragged my husband to hear a speaker at the Prudential Center in Newark and while I was there, something incredible happened. During the event, surrounded by 50,000+ people, I was just a small speck amongst the masses. But during it, I felt God’s presence and was moved to write my goals for the...

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“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and realize the chip is to be redeemed to purchase an $8 drink. These are some of the things you hear as you board a typical Royal Caribbean cruise ship. (Or...

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My name is Kim, and I love cruising. (But even if you hate cruising, this post is for you.) Here’s a quick shot of Ian “The Tall One” and me on our balcony. I feel like I need to get this out of the way up front because so many people either love or hate one of my vacation passions of getting out on the sea. This post is more about leveraging something from another industry to improve our own business. After having...

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So Dan Kennedy? More on that in a sec. First a story about loser-do and being broke. There are a lot more fun ways to be broke than working all of the time. And that is exactly what I did. I was broke and worked all. Of. The. Time. I was basically a hamster in a wheel. I would be struggling, our cash would go low, I would go out and hustle, go to more networking events, follow up with people, call, and rack my brain for how I could...

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“Did you take the training?” This is my most common response to the trolls that occasionally comment negatively on my Facebook Ads.  While we usually get comments like this: We sometimes get negative comments like: To that, I always ask, “Did you take the training?” and not once can one of them answer yes.   Because it is easier to criticize and critique than it is to learn and grow.  But of course only the latter will help you...

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The Power in Persistence


Posted By on Aug 3, 2017

I sat there shaking, as I handed him the ring. “Thirteen hundred,” I said. Like the naïve person I was (and still often am), I answered the question he asked, instead of the one I should have answered. I should have said something closer to what the ring was worth. I should have asked for more. But he had me. He knew I was in dire straights and I needed money to make payroll the next day and I was going to hand over that $10,000 ring...

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If you’ve been doing our 10,000 Fan Challenge, chances are you have significantly increased activity for your Facebook page and can use some help… From making a quick gif to ensuring your social media posts go out even when you’re away, there are tools that help you get your social media marketing done faster, at a higher quality and with better results. As a tool gal myself, I am a total nerd when it comes to trying new tools that...

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  I am certain there have been more divorces over putting together Ikea furniture than anyone would admit. If you’ve ever tried it yourself, the instructions are complicated, time consuming and for the birds. Thankfully there are “Ikea Furniture Assembly” folks for hire. Call them up, and they will come and build it. And so I do, and they remove the “Ikea time suck” and frustration and yet I can have the Swedish and Sleek...

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