We live and breathe data. Call us nerds, but our clients tend to appreciate the high value that we place on ROI. There is so much data that can be collected from your Facebook campaigns, however many users are limiting their tracking to the campaign that they are running right now (perhaps the only one instance that “living in the moment” is frowned upon). I’m going to show you the step-by-step guide to tracking long-term sales and...

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This may come as a shock, so brace yourself. There are marketers out there who do not follow up with new leads after they opt-in, and expect the user to instantly turn into a new client or customer! I know… it truly is shocking. Now that we have caught our breath, let’s look at a few ways you should be following up with new leads after they have taken action, to keep nudging them to take further action.   Example #1 | The Basic...

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Are You Counting Your Chickens Before They Hatch? What if You Could Actually Hatch Them? The Art of Actually Getting Your Registrants to SHOW UP.   Using Facebook to advertise your Financial Planning seminars can be INCREDIBLY effective. I can tell you that from experience, especially from watching clients that I work with pull in over 100 registrants in just a short 4 weeks, on multiple occasions.   Wouldn’t you love to hit...

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Why It Pays to Be the Expert

Why It Pays to Be the Expert


Posted By on Oct 28, 2017

I’m sure you have someone or some organization within your industry that you keep up with. You read their articles, you watch their videos, and maybe you even purchase something from them here and there. So ask yourself, “Why do I seek out their information more than others?” The answer is quite simple. They have tactically positioned themselves as the authority and go-to thought leader in their industry. By doing so, they attract...

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I sat on a plane the other week on my way home from Chicago. I met a businessman who very nicely asked me if I was traveling on business or pleasure. I told him business, and he proceeded to ask me what I do. I explained to him what we do here at Elite Capital Advisors, and tried to keep my passion at bay when talking about the awesome marketing tool that FB is for our niche. The dude rolled his eyes at me. He looked me in the eye and...

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Quit Guessing – Start Testing

Quit Guessing – Start Testing


Posted By on Oct 27, 2017

by Kelly LeMay   With just a few days of testing up front, you can save weeks and hundreds of dollars in the long run.   There’s one phrase that is said inside the offices of Elite Digital Group more than any other phrase. Our office is usually pretty fast-paced, so you might guess it would be something like “where’s my coffee??!!” or “holy fudge-nuggets” (we regularly have children in the office, so we need to keep water...

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  Blogs have a variety of uses. They can be used for simply driving traffic to your website, they can be used to grow a retargeting list, and they can also be used as a method of lead generation (if you’re doing it right). No matter what your goal is with your blog, we all have the same goal – to find the lowest possible cost. In this article we’re going to explore one method that drastically reduced the cost of our...

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  At the top of your funnel, your prospect is likely to be blissfully unaware of the depth of the problem, which means they have absolutely no idea that you have a solution for it. Warm up cold audiences by leading them through the discovery process, building trust, and establishing yourself as the expert.   To attract new clients or customers, it’s best to keep your initial lead magnet broad enough to catch the eye of...

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But how can you limit the amount that is being spent? Easy.   This is a great question, and definitely a common thought among Financial Advisors. You know that by utilizing Facebook as your marketing tool, there is going to be a cost involved. Chances are you may have done some research on the type of campaign you are running, and understand what will drive the costs and how much you can expect to spend.   Facebook does a...

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Depending on the service you offer, you may have a very defined target market, or you may have a broader market which can benefit from what you do. In either case, you should be tailoring your message to speak right to the individual user. Time and time again, we have found that the more personalized an ad can be for a potential customer, the higher the likelihood is that they will take action.   Take a moment to think about the...

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So you’ve followed all of the handy-dandy setup checklists to create an awesome ad that goes to an even better landing page and you’re sharing for all of your desired audience to see… But your ads are doing nothing.   Your budget isn’t spending, bleh.   Your reach is almost non-existent, double bleh.   What could be the problem?? Well, it might be time to optimize for higher success in your funnel. Facebook is an...

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  Increasing an e-mail list, closing qualified prospects, expanding your retargeting audience… These are some great reasons for using lead generation. Most businesses have been doing lead generation for years and years, with some tried and true ways that we all know. What I have heard over the years from salespeople and people who consider themselves “NOT” a salesperson, are the groans and lack of excitement in general for lead...

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My husband and I baked a ham over the weekend (it’s one of the only things that my husband, myself, and my two picky-eating children can all agree on). We had tons of ham left over so I started “Pinteresting” some things to do with it… you know, besides letting it sit in my fridge for a week and then throwing it away, which is my normal M.O. I found a recipe for a hearty soul-warming, don’t-count-the-calories, cheese-laden potato soup...

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There are a mind-boggling combination of settings to choose from when setting up a conversion campaign. Some options are a must and some are a waste of time and money. In this article, we dive into the 4 campaign settings you need to have in place to ensure success.   Right above your location selection box there is a dropdown menu that gives you three options. Select “People who live in the location.” If you operate in a local...

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“7-figure launch.” To me, this description of a sales launch was like a unicorn/fairy/magic act of online marketing that was made of dreams and pixie dust. I’d heard about others getting it as though a) I have no idea how the heck they are doing this, and b) I would love to have that, but it is never, never, ever going to happen. Good news. I was wrong. In now having been part of several 7-figure launches, I have discovered not only...

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