It’s no easy task creating a stand-out email that cuts through the clutter in your prospect’s inbox and gets opened.
Not to mention, it’s difficult to build a one-to-one relationship as well as a direct message. Sponsored InMail is great alternative for B2Bs that rely on booking sales appointments because it connects with users WHILE they’re active on LinkedIn, allows for personalization, and encourages one-to-one connections.
Sponsored InMail ads allow you to generate high-value leads and engage your target audience by delivering personalized, private messages straight to their LinkedIn inbox.
You can use Sponsored InMail ads to…
- Book more sales appointments with prospects who are more likely to buy
- Boost registrations for seminars or other events
- Offer limited time promotions on your products and services
- Promote free content such as opt-ins, white papers, infographics, etc.
The key to creating a successful Sponsored InMail message it to treat it like a personal message with a conversational tone.
It should …
- Be short (under 500 characters is recommended)
- Have a conversational tone – be friendly!
- Be direct – tell them exactly what you can help them with and give them a call to action to take the next steps
- Not overly salesy
Here’s a simple script to use to book appointments using Sponsored InMail on LinkedIn:
Hi Name,
Are your interested in how you can [insert what you do here] ?
If you want to [insert outcome they are seeking] …
Why not book a call with a member of my team to discuss the strategy/system we use and explore whether or not it’s a good fit for you/your business?
Click here to grab your spot now.
Thanks,
Your Name
Here’s a quick example of the script in action.
Let’s say you’re a Speaker Coach that works with people to develop grade-A presentations and get booked for keynote spots. Your script could sound like this:
Hi Kathy,
Are in you interested in how you can book more keynote presentations at a premium fee?
If you want to be a sought-after speaker who has a fully-booked calendar of high-paying speaking gigs…
Why not book a call with me and my team to discuss the strategy we use with our clients and explore whether or not it’s a good fit for you?
Click here to schedule now.
Thanks,
Janet
Keep it simple, keep it conversational, and keep it direct! Those are the 3 secrets to success with Sponsored InMail ads.
Interested in running this campaign for your business? Click here to book a time to chat with our Director of Client Strategy to see how this campaign could work for you.