A Trust-Building Strategy for Your Firm

A Trust-Building Strategy for Your Firm

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On average, your prospects see 3,000 messages a day. (Tweet this)

Cutting through that clutter can be tough, especially when your prospects are prone to not believe you. Research shows that only 14% of your audience believes the messaging you put out. (Tweet this)

In good news, however, 78% believes anonymous peer reviews. (Think Hotwire over a hotel’s website.) And in even better news, you can use this stat to your advantage.

One of the best pieces of content you can put out, is content about your clients (Tweet this) . This isn’t sappy testimonials that just tout how awesome-sauce you are (you and I both know this is true, but your audience doesn’t believe it).

Instead, editorial style Q&As with your clients.

Showcase these in:

  1. Your printed newsletter each month: For example, we publish an interview with one of our Marketing Insiders Elite Members each month in our newsletter.
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  1. Facebook Live Video: Talk show style, interview some of your best clients in quick segments on Facebook. For example, whenever we are at a trade show and one of my clients is there, we will pull them on for a Facebook Live Video.
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  1. A social media post: Highlight partnerships with your clients in posts that celebrate their successes.Blog_082216_3
  1. A premium opt-in giveaway: Feature your success in your content giveaways. One of our best lead magnets, 7 Winning Facebook Ad Templates, is a showcase of our successful client campaign work.Blog_082216_4 

Check it out at www.fbAdSwipe.com

How do you feature your clients? Let me know in the comments section.

 

 

 

9 thoughts on “A Trust-Building Strategy for Your Firm”

  1. FINALLY! A professional who has their ego in check 🙂 I’ve been following you for a while Kim, and I am sharing this much needed article. I get so sick of consultants and coaches who keep talking about how great they are. YUK! Who cares?

    Letting your clients tell your story is a triple win!
    1. Shows your brilliance without arrogance
    2. Encourages MORE referrals as you are also marketing them
    3. Is so much easier to read (and write about since my clients do the writing!)

    Thanks again for this article.

  2. With PPC, you effectually skip over the middle circle which cost you. By avoiding your prospects’ inboxes, you’re only competing with marketers on a SERP, a pertinent website on the GDN, or Facebook / Instagram. You’re also getting a leg up on your contestants, who are probably only using an automatic email funnel to nurture prospects (if they’re doing it at all).

  3. Digital marketing now introduce offers the client to improve business strategy in different platforms, As author mentioned the strategy which includes target audience, competitors analysis, time frame, etc. But for SEO managing services it’s more important to choose platform which is more significant for business like content, Email, video and social media marketing. It gets me to be able to better focus on which marketing strategy takes me to master in 2017, So I can create useful action plan for digital marketing agencies which works for clients.

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