A Trust-Building Strategy for Your Firm
On average, your prospects see 3,000 messages a day. (Tweet this)
Cutting through that clutter can be tough, especially when your prospects are prone to not believe you. Research shows that only 14% of your audience believes the messaging you put out. (Tweet this)
In good news, however, 78% believes anonymous peer reviews. (Think Hotwire over a hotel’s website.) And in even better news, you can use this stat to your advantage.
One of the best pieces of content you can put out, is content about your clients (Tweet this) . This isn’t sappy testimonials that just tout how awesome-sauce you are (you and I both know this is true, but your audience doesn’t believe it).
Instead, editorial style Q&As with your clients.
Showcase these in:
- Your printed newsletter each month: For example, we publish an interview with one of our Marketing Insiders Elite Members each month in our newsletter.
- Facebook Live Video: Talk show style, interview some of your best clients in quick segments on Facebook. For example, whenever we are at a trade show and one of my clients is there, we will pull them on for a Facebook Live Video.
- A social media post: Highlight partnerships with your clients in posts that celebrate their successes.
- A premium opt-in giveaway: Feature your success in your content giveaways. One of our best lead magnets, 7 Winning Facebook Ad Templates, is a showcase of our successful client campaign work.
Check it out at www.fbAdSwipe.com
How do you feature your clients? Let me know in the comments section.
This was SO good! Thank you for putting this out.
You are most welcome Dabney!
Thanks for sharing, I hope you have had an awesome anniversary get away! ?
Thank you Nydia! We did! 🙂
FINALLY! A professional who has their ego in check 🙂 I’ve been following you for a while Kim, and I am sharing this much needed article. I get so sick of consultants and coaches who keep talking about how great they are. YUK! Who cares?
Letting your clients tell your story is a triple win!
1. Shows your brilliance without arrogance
2. Encourages MORE referrals as you are also marketing them
3. Is so much easier to read (and write about since my clients do the writing!)
Thanks again for this article.
That is very kind of you Doug. Thank you and thank you for sharing!
Some very good insights. Thank you.
With PPC, you effectually skip over the middle circle which cost you. By avoiding your prospects’ inboxes, you’re only competing with marketers on a SERP, a pertinent website on the GDN, or Facebook / Instagram. You’re also getting a leg up on your contestants, who are probably only using an automatic email funnel to nurture prospects (if they’re doing it at all).
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