In the digital world we live, the first place many people will come in contact with you and your business is your website, right?

Wrong. We spends hundreds of dollars and hours creating the perfect website – one with gorgeous pictures, lists our products and services proudly and maybe even has some amazing graphics. But if we think about how we come into contact with different brands as consumers, we’ll find that a lot of the discovery process begins with social media.

There’s many ways we discover businesses online. We see something shared on Facebook by a friend and click on the page to check it out. Or maybe it was an ad that caught our attention and we want to see if the company is legit.

Once on the page, we’ll scroll through their photos, check out how many fans they have and if people are actually commenting on their posts, and scan their about me for their website link. And then, we click over to the website if their social media profile has passed the test.

Having an optimized social media profile is critical to conveying the right message that you’re trying to get through to your prospects and customers.

And worse yet, many businesses think they put all the right things here. They copy and paste their mission statement, put a link to their website – they basically check all the boxes and move on.

But there’s a way few simple changes you can make to your Facebook profile to convey your true message, connect to your audience and most importantly – get new leads and buyers who actually take action instead of just curious Facebook scrollers clicking around.

Here’s how to optimize your Facebook profile for buyers:

  1. Update Your Username – this will help you show up first when people search for you. Choose something close to your business name for best results.
  2. Post a clear profile picture – if you’re doing a public person page, this should be YOU. If it’s a business, use your logo. This helps create brand recognition.
  3. Update your cover photo – If this doesn’t have a call-to-action on it for your latest opt-in, promotion or sale, you’re missing a HUGE opportunity. This is the FIRST thing people see when they come to your page so use this space to present them with your irresistible offer.*Important note – make sure this looks good on mobile by putting the button and the text in the middle. Although some people will see it on their desktop, most people will come to your page by scrolling through on their phone so you won’t want your call-to-action to be cut off.
  4. Pick the RIGHT button – what do you want your prospect to do? Book a call? Send a message? Learn more? This button is located right underneath the cover photo so make sure it says something that’s consistent with what you want them to do next.
  5. Jazz up your about me – address your target audience and their problem, state who you are, what you do, how you can help them and why you’re qualified. End with a strong call to action that points to your current offer.
  6. Add to “our story” – this is a newer update where you can add an extended “about me” with graphics, images, links and more. Tell them who are you and how you can help and the best way they can take action to get that help right now.
  7. Make it clear what your audience’s next steps should be – your page should be consistent. Having one clear path from prospect to buyer not only simplifies things on your end, but makes it easier for your customer to know what to do next. If your best opt-in is a FREE Checklist, make sure it’s on your cover photo, your about me, our story section, and as a call to action in some of your daily posts.

Optimizing your Facebook profile is one of the easiest ways to start bringing in new clients organically, guiding them from a stranger to a lead to a buyer.

Need help creating a profile that effortlessly converts curious prospects into paying customers, client and patients? Discover how we do this for you in your FREE ROI Strategy Session with Claire, our Director of Client Strategy, by clicking here.

37 Comments

  1. It’s very overwhelming to compose a professional texts in a short time period and still posses brains full of tips to generate latest ones. I need declare that the blogger is a expert author.

    Post a Reply
  2. There is a quick inquire to question – how to organise such a excellent document? It presents almost all attributes what make a close post. There is a getting title and worthwhile articles. Well done!

    Post a Reply
  3. I have got to confess that it’s 1 of the most interesting content I have ever understand. It’s also professionally penned. I am an British instructor so I see what I suggest.

    Post a Reply
  4. Perfect document! Actually a pure pleasure to study it. Congratulation! Well-done! I’m holding out for additional texts.

    Post a Reply
  5. Perfect piece! It is a absolute delight to see it. Congratulation! Well-done! I am looking for more messages.

    Post a Reply
  6. Hi here everybody! It’s very worthwhile document. I really am amazed that you are so talented. I failed to esteem you!

    Post a Reply
  7. Congratulation on writing incredible pages! I need say that the content is a maximum excellence text and it fulfils all sorts of criteria. Well-done.

    Post a Reply
  8. Hello. Here is a question for every person who search for excellent quality material. Will you seek different blog? If you inquire me I will say absolutely no. This website is greatest for myself!

    Post a Reply
  9. Useful information. Lucky me I discovered your website accidentally, and I am stunned why this twist of fate did not happened in advance! I bookmarked it.

    Post a Reply
  10. Excellent document! Really a natural enjoyment to look over it. Congratulation! Well done! I am holding out for much more messages.

    Post a Reply
  11. Hello everyone! It quite is very cool document. I’m shocked that you are so proficient. I failed to esteem you!

    Post a Reply
  12. Congratulation on producing amazing articles! I must express that the article is a high excellence text and it fulfils all kinds of standards. Well-done.

    Post a Reply
  13. Hey. There is an issue for everyone who seek high quality reports. Will you look for another blog? If you question me I will say absolutely no. This website is greatest for me!

    Post a Reply
  14. Good content! It is actually a perfect pleasure to read it. Congratulation! Well-done! I am just waiting for more texts.

    Post a Reply
  15. Hi everybody! It actually is very exciting article. I really am astonished that you are so accomplished. I didn’t confidence you!

    Post a Reply
  16. Congratulation on creating incredible pages! I should express that the post is a high standard articles and it meets all sorts of criteria. Well done.

    Post a Reply
  17. Hello. There is an issue for every individual who try to find premium quality reports. Will you search for an additional blog? If you question me I will say NO. This page is perfect for myself!

    Post a Reply
  18. An amazing piece! It actually is a perfect pleasure to study it. Congratulation! Well done! I’m holding out for much more texts.

    Post a Reply
  19. Hi here everyone! It is very worthwhile content. I am shocked that you are so qualified. I don’t confidence you!

    Post a Reply
  20. Congratulation on composing stunning articles! I should declare that the review is a high grade articles and it matches all kinds of criteria. Well-done.

    Post a Reply
  21. Hey. Right here is a concern for every person who seek premium excellence posts. Will you look for another blog? If you question me I will mention absolutely no. This website is perfect for me!

    Post a Reply
  22. Good document! Really a genuine pleasure to read it. Congratulation! Well done! I am only holding out for more messages.

    Post a Reply
  23. Hello everybody! It’s very absorbing content. I’m surprised that you are so gifted. I don’t confidence you!

    Post a Reply
  24. Congratulation on producing brilliant pages! I must think that the article is a maximum excellence text and it satisfies all kinds of criteria. Well done.

    Post a Reply
  25. Hi. There is a concern for everybody who seek premium quality reports. Will you search for another blog? If you ask me I will say absolutely no. That site is ideal for me!

    Post a Reply
  26. Hey every person! It’s very interesting posting. I’m surprised that you are so good. I didn’t worth you!

    Post a Reply
  27. Congratulation on producing great posts! I need state that the review is a significant standard text and it satisfies all sorts of standards. Well-done.

    Post a Reply
  28. interesting. The most ambitious and challenging phase of the project! Luckily, I found the article in this period.

    Post a Reply
  29. Hello everyone. You are a basketball enthusiast !!! You want to get involved with an impressive basketball game or simply a game player. Have fun

    Post a Reply
  30. thanks your post helped me to understand more about how to optimize my Facebook profile for buyers

    Post a Reply
  31. Great ideas, i love your article. It gives me more ideas on home to organize my room with my shoes and stuff for my children.Keep up the good work

    Post a Reply
  32. Good ways. I will apply this method and tell you about the result later.

    Post a Reply

Submit a Comment

Your email address will not be published. Required fields are marked *