Are You Counting Your Chickens Before They Hatch? What if You Could Actually Hatch Them? The Art of Actually Getting Your Registrants to SHOW UP.   Using Facebook to advertise your Financial Planning seminars can be INCREDIBLY effective. I can tell you that from experience, especially from watching clients that I work with pull in over 100 registrants in just a short 4 weeks, on multiple occasions.   Wouldn’t you love to hit...

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I sat on a plane the other week on my way home from Chicago. I met a businessman who very nicely asked me if I was traveling on business or pleasure. I told him business, and he proceeded to ask me what I do. I explained to him what we do here at Elite Capital Advisors, and tried to keep my passion at bay when talking about the awesome marketing tool that FB is for our niche. The dude rolled his eyes at me. He looked me in the eye and...

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But how can you limit the amount that is being spent? Easy.   This is a great question, and definitely a common thought among Financial Advisors. You know that by utilizing Facebook as your marketing tool, there is going to be a cost involved. Chances are you may have done some research on the type of campaign you are running, and understand what will drive the costs and how much you can expect to spend.   Facebook does a...

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  Increasing an e-mail list, closing qualified prospects, expanding your retargeting audience… These are some great reasons for using lead generation. Most businesses have been doing lead generation for years and years, with some tried and true ways that we all know. What I have heard over the years from salespeople and people who consider themselves “NOT” a salesperson, are the groans and lack of excitement in general for lead...

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