How One “Shark” is Using Facebook to Get More Customers     “Show me the numbers.” A phrase often heard spoken by “Mr. Wonderful” – also known as Billionaire Entrepreneur and Investor, Kevin O’Leary – on the weekly top TV show Shark Tank. And, when it comes to getting measurable ROI from marketing, the numbers matter. Especially when your client is Mr. O’Leary himself. One of his companies, O’Leary Ventures’ newest...

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“7-figure launch.” To me, this description of a sales launch was like a unicorn/fairy/magic act of online marketing that was made of dreams and pixie dust. I’d heard about others getting it as though a) I have no idea how the heck they are doing this, and b) I would love to have that, but it is never, never, ever going to happen. Good news. I was wrong. In now having been part of several 7-figure launches, I have discovered not only...

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The stadium was dark. And we were really high up. Like really, really, high. So much so that I was having a bit of an anxiety attack. I had dragged my husband to hear a speaker at the Prudential Center in Newark and while I was there, something incredible happened. During the event, surrounded by 50,000+ people, I was just a small speck amongst the masses. But during it, I felt God’s presence and was moved to write my goals for the...

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“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and realize the chip is to be redeemed to purchase an $8 drink. These are some of the things you hear as you board a typical Royal Caribbean cruise ship. (Or...

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My name is Kim, and I love cruising. (But even if you hate cruising, this post is for you.) Here’s a quick shot of Ian “The Tall One” and me on our balcony. I feel like I need to get this out of the way up front because so many people either love or hate one of my vacation passions of getting out on the sea. This post is more about leveraging something from another industry to improve our own business. After having...

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