We live and breathe data. Call us nerds, but our clients tend to appreciate the high value that we place on ROI. There is so much data that can be collected from your Facebook campaigns, however many users are limiting their tracking to the campaign that they are running right now (perhaps the only one instance that “living in the moment” is frowned upon). I’m going to show you the step-by-step guide to tracking long-term sales and...

Read More
Quit Guessing – Start Testing

Quit Guessing – Start Testing


Posted By on Oct 27, 2017

by Kelly LeMay   With just a few days of testing up front, you can save weeks and hundreds of dollars in the long run.   There’s one phrase that is said inside the offices of Elite Digital Group more than any other phrase. Our office is usually pretty fast-paced, so you might guess it would be something like “where’s my coffee??!!” or “holy fudge-nuggets” (we regularly have children in the office, so we need to keep water...

Read More

My husband and I baked a ham over the weekend (it’s one of the only things that my husband, myself, and my two picky-eating children can all agree on). We had tons of ham left over so I started “Pinteresting” some things to do with it… you know, besides letting it sit in my fridge for a week and then throwing it away, which is my normal M.O. I found a recipe for a hearty soul-warming, don’t-count-the-calories, cheese-laden potato soup...

Read More

Episode 363


Posted By on Jun 8, 2016

“An Idea For Repurposing Your Content” In this episode, Kim talks about repurposing popular older content, because you know the content is proven to be successful, and it will save you time! Key Takeaways! We are talking today about creating content. Go to Facebook insights – and checkout by sorting all of your posts for the last 6 months, and see what your most popular posts were. Were they quoted images, or videos? Figure out what...

Read More

Episode 362


Posted By on Jun 7, 2016

“A Strategy From The Big Boys & A New Tip for Facebook Live Video” In this episode, Kim talks about how major publishing companies use Facebook Live. Key Takeaways! Check-out: https://elitedigitalgroup.com/MI-Elite One of the clients posted on Elite Digital Group Site (jokingly) an article about Harper Collins – the major publisher. They are helping authors build connections with their readers. Live Q&A through Facebook....

Read More