“Wanna buy ‘real’ 1000 followers for the low, low price of $100?” Asks a sketchy, get-followers-fast account that slid into the DMs (direct message) of your Instagram account.  No, I’m not suggesting you do this, although it would be nice. Most of us can agree that any time life hands you an easy button that looks too good to be true, it most often is. This Instagram follower-bot scam is too. While the appeal of clicking a...

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  You know what goes nicely together, a large supreme pizza and oysters on the half shell. If you’re thinking “YUCK!” and questioning my sanity right about now, I would TOTALLY understand. The idea of pizza-flavored oysters, oyster-flavored pizza or just the two eaten together at the same time is enough to suppress your appetite. And yet, one restaurant offered that. It was a little pizza joint a few miles from my house. You...

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With summer just around the corner and everyone’s mind on warm weather, sunshine and sippin’ margaritas (oh, no? just me? anyway…) email rates have a tendency to take a bit of nosedive after the first few months of the new year.  If you want to make sure your emails get opened, you’ll need a catchy subject line. Something that speaks to what your reader wants and piques their curiosity. I’ve compiled a...

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More companies now than ever are turning to Facebook for advertising. Out of 165 million United States-based Facebook users, 10 million of those pages are for small businesses. By using Facebook, companies can find their perfect target audience and get their message out in front of them quickly and typically at a lower cost than other traditional methods of advertising like TV, billboards, radio spots and magazines.   Now, it’s...

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  Is your landing page falling flat? Maybe it has a great design but isn’t bringing you new subscribers, the quality of subscribers you want or at a cost that is acceptable?   By making a few simple tweaks to your landing page, you can start getting more conversions with better prospects at a lower cost.   Here are 8 items your landing page needs to get the job the done:   Congruent to the ad (image/headline) When...

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