If you want to get an endless supply of qualified leads, fill the empty appointment slots on your calendar and never wonder where your next client is going to come from, this case study may be the most enlightening thing you read all year. Most business owners find themselves in the same situation that our client, Stephen Oliver, did. Stephen Oliver is the go-to guy for martial arts school owners who want to grow their studios....

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Landing pages can be tricky. With all the options to add this little drop-down menu over here and that new widget over there, it’s hard to know what should ACTUALLY be on your landing page to get the best results. Working with hundreds of clients across dozens of industries, we’ve been able to distill a few common best practices when it comes to what should and shouldn’t be on your landing page to get the highest conversion rates. ....

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In the digital world we live, the first place many people will come in contact with you and your business is your website, right? Wrong. We spends hundreds of dollars and hours creating the perfect website – one with gorgeous pictures, lists our products and services proudly and maybe even has some amazing graphics. But if we think about how we come into contact with different brands as consumers, we’ll find that a lot of the...

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There’s an old marketing saying, “The fortune is in the follow-up.” If they don’t buy on the first try, call ‘em. And then email them. And maybe even mail them a letter or fancy oversized postcard. These are all successful strategies for turning a list of qualified leads into active buyers. But there’s one additional “follow-up” strategy that often gets overlooked and can mean leaving thousands of dollars of revenue on the...

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A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it a 3,403 page E-book? Maybe, but not likely. Today we’ll be sharing the EXACT criteria your lead magnet...

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