In the digital world we live, the first place many people will come in contact with you and your business is your website, right? Wrong. We spends hundreds of dollars and hours creating the perfect website – one with gorgeous pictures, lists our products and services proudly and maybe even has some amazing graphics. But if we think about how we come into contact with different brands as consumers, we’ll find that a lot of the...

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There’s an old marketing saying, “The fortune is in the follow-up.” If they don’t buy on the first try, call ‘em. And then email them. And maybe even mail them a letter or fancy oversized postcard. These are all successful strategies for turning a list of qualified leads into active buyers. But there’s one additional “follow-up” strategy that often gets overlooked and can mean leaving thousands of dollars of revenue on the...

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A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it a 3,403 page E-book? Maybe, but not likely. Today we’ll be sharing the EXACT criteria your lead magnet...

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  Raise your hand if you’ve ever been forced to bribe your squirrely kid with a piece of their favorite candy to sit still in the grocery store? You know what I’m talking about. It’s an hour past nap time and little Johnny Jr. is hanging out of the cart, pulling cookies off of the shelf and screaming his head off because he wants the SpongeBob mac-and-cheese shapes instead of the regular, boring noodles. You have to act fast. So,...

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  At the top of your funnel, your prospect is likely to be blissfully unaware of the depth of the problem, which means they have absolutely no idea that you have a solution for it. Warm up cold audiences by leading them through the discovery process, building trust, and establishing yourself as the expert.   To attract new clients or customers, it’s best to keep your initial lead magnet broad enough to catch the eye of...

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