Imagine this, It’s Friday and you’re in a good mood because the weekend is almost upon us! You spent this week crafting the perfect Facebook ad for your business. You followed all of the experts’ advice, adding in an amazing attention-grabbing headline and even an eye-catching photo. This is sure to be the one that generates the most leads. You go to post it on Facebook and a message pops up on your screen… “Not approved”. Now you’re...

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  They are terrors in the night. Costing you pennies for each useless click. They download all of your FREE resources and smugly ignore your carefully crafted sales page. They are… the freebie seekers. Now the harsh truth is, many of these people will never turn into cash-paying customers. They’re just perusing your site because they’re mildly interested in the topic but have no real motivation to take action…and that’s OKAY....

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  The overarching concept is a familiar one. You give a useful piece of content, and in return, your get someone’s personal information. In today’s digital society, our information is currency that can be willingly traded for other goods, services, or resources that we deem valuable enough. For us as advertisers, the phrase “valuable enough” can almost feel like a wondering target. We whip together what we feel is an attractive...

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With the latest changes to Facebook’s targeting setup, many business owners, marketers and advertisers fear that they won’t be able to effectively reach their ideal prospects on Facebook anymore. While that may in some part be true in regards of big data targeting, there’s still one method that has been highly underutilized for years. It’s not only wildly effective in bringing in new leads at a low cost, but it doesn’t require any...

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3 Ways To Optimize Your Ads

3 Ways To Optimize Your Ads


Posted By on Apr 17, 2018

  So you launched you ads, now what? It’s time to optimize! Optimizing allows you to get the best possible results from every campaign that you launch. When done correctly, you’ll increase your ROI, lower your ad cost and get more conversions. However, it can be tricky and even a little nerve-wracking once you get your ads going to determine when is the right time to start optimizing. You might be thinking… “Do I have...

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