This may come as a shock, so brace yourself. There are marketers out there who do not follow up with new leads after they opt-in, and expect the user to instantly turn into a new client or customer! I know… it truly is shocking. Now that we have caught our breath, let’s look at a few ways you should be following up with new leads after they have taken action, to keep nudging them to take further action.   Example #1 | The Basic...

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Why It Pays to Be the Expert

Why It Pays to Be the Expert


Posted By on Oct 28, 2017

I’m sure you have someone or some organization within your industry that you keep up with. You read their articles, you watch their videos, and maybe you even purchase something from them here and there. So ask yourself, “Why do I seek out their information more than others?” The answer is quite simple. They have tactically positioned themselves as the authority and go-to thought leader in their industry. By doing so, they attract...

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  Blogs have a variety of uses. They can be used for simply driving traffic to your website, they can be used to grow a retargeting list, and they can also be used as a method of lead generation (if you’re doing it right). No matter what your goal is with your blog, we all have the same goal – to find the lowest possible cost. In this article we’re going to explore one method that drastically reduced the cost of our...

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Depending on the service you offer, you may have a very defined target market, or you may have a broader market which can benefit from what you do. In either case, you should be tailoring your message to speak right to the individual user. Time and time again, we have found that the more personalized an ad can be for a potential customer, the higher the likelihood is that they will take action.   Take a moment to think about the...

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There are a mind-boggling combination of settings to choose from when setting up a conversion campaign. Some options are a must and some are a waste of time and money. In this article, we dive into the 4 campaign settings you need to have in place to ensure success.   Right above your location selection box there is a dropdown menu that gives you three options. Select “People who live in the location.” If you operate in a local...

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