We rationalize a lot. From the car we drive, to what we eat for lunch, to what house we choose to buy… we tell ourselves and others logical reasons for the irrational decisions that we make. Don’t agree? Then how did handlebar mustaches ever become a thing? Or Kim Kardashian. Or fried kale? (That one …
This week I have a 3-sentence Facebook template for you… but a quick vent first… What I would do for a venti nonfat cappuccino right about now… I am writing to you while stuck in the Philadelphia airport. What’s preventing my tushie from getting to Atlanta is some type of water pump. Which is …
A 3-Line Facebook Ad Template That Works Like Crazy Continue Reading »
What is the best way to promote your business? More on that in a sec. First a share, and I promise, they are connected. The thing is, I’m exhausted. We just came off a long weekend spent getting our house back in order-ish after a huge renovation project. We have a deadline looming over our …
How to Promote Your Business to Get the Best Clients… Ever Continue Reading »
When we turned things around in our business years ago (from an imitation franks budget <yuck> to a Filet Mignon budget <delish>, one of the key factors was creating consistent content. Back then and still to this day, I hear from our prospects that “I came to you through your blog.” And you probably know …
Our Highest-Converting Blog Post Template Continue Reading »
Instagram for business? Seriously? That was my thought as I embarked on a journey to investigate if it was truly possible to leverage the ever-growing social media platform for a measurable ROI. I had agreed to author “The Ultimate Guide to Instagram for Business” for my publisher Entrepreneur Press, so I was certainly hoped I …
How to Turn Instagram Into Your Next Best Source for Great Customers Continue Reading »
“Kim, are you going to buy this car? C’mon wanna? You know you would look good in this car. This is so your thing. And I have many people interested in it so you want to get on that.” “Kim, this is Pete again. Following up to make sure you get your dream car before …
Closing the Sale and Feeling Good About It Continue Reading »
How to Be Persuasive Without Being a Pest “Mom, mom, mom, mom, mom, mom, mom…” If you are a parent, chances are, you are familiar with your child repeating your name over and over again in an effort to persuade you into doing something. They do this because all children are part of a secret …
How to Be Persuasive Without Being a Pest Continue Reading »
Want better email open rates? Want more people to respond to your marketing messages? The solution could be as simple as a good book. I have an arsenal of them in my collection that I use on a daily basis when crafting marketing copy such as these weekly blog posts, our Marketing Insiders Elite newsletter, …
Stephanie Chung sold very expensive parts for very expensive private jets and was very, very good at it. She consistently ranked as one of the top sales people at her company and was a coveted sales trainer because of her mad skills. When she launched her sales consulting firm, it was another story. She was …
How to Grow Your Prospect List Faster, Without Spending More Money on Advertising Continue Reading »
Ever hear the phrase ‘Content is King’? I disagree. There are a lot of broke writers out there and no one is giving them a crown. Money is King and content is only the first step to collecting it. Last week I shared how to research exactly what your target market is looking for. (If …
How to Launch a Sales-Driven Content Plan Continue Reading »
Recently Mike Stodola, our Chief Marketing Officer, and I walked the aisles of an exhibit hall, credit card in hand and ready to buy. I am not a fan of wasting time and was looking to make deals on the spot. We were left with a taste in our mouths of the bottom of …
5 Tools to Spy on Your Most Coveted Prospects Continue Reading »
Snapchat. Periscope. Facebook bot messaging. These are just a few of the latest social media offerings promoted as the best and brightest trends that should be followed asap. Dangerous. Treacherous. Dumb pants. You can’t jump on every new band wagon and expect to have time to get your job done, let alone grow. And will …
How to Get More Qualified Leads + High Profit Sales Continue Reading »
When our client, Dave Dee, came to us to grow his email list, he wasn’t excited. And why should he be? According to Social Media Examiner’s annual survey, 70% of all businesses see no return on their investment when it comes to social media. 70%!!! Every day, dollars are wasted on social media marketing. Constantly. …
How we grew Dave Dee’s email list and doubled his money Continue Reading »
Without a lead list, you’ve got nothing but hope for your business to survive. (Tweet this) Any business owner worth a grain of sea salt (I prefer mine on caramel, thank you very much), knows that in order not to fall into the garbage bin of businesses that shutter their windows, you always have to …
Back when I was struggling in my business, I would be up at night and have this ridiculous fantasy that I would just mysteriously get a huge client with a big monthly retainer and it would magically make my finance issues go away. It is a little embarrassing to admit it now, but I was …
