How One Business Owner Booked 273 Qualified Appointments in Less Than 60 Days

  If you want to get an endless supply of qualified leads, fill the empty appointment slots on your calendar and never wonder where your next client is going to come from, this case study may be the most enlightening thing you read all year. Most business owners find themselves in the same situation that …

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5 Step Email Sequence To Transform Freebie Seekers into Buyers

  They are terrors in the night. Costing you pennies for each useless click. They download all of your FREE resources and smugly ignore your carefully crafted sales page. They are… the freebie seekers. Now the harsh truth is, many of these people will never turn into cash-paying customers. They’re just perusing your site because …

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7 Ways To Optimize Your Facebook Profile To Bring In More Buyers

In the digital world we live, the first place many people will come in contact with you and your business is your website, right? Wrong. We spends hundreds of dollars and hours creating the perfect website – one with gorgeous pictures, lists our products and services proudly and maybe even has some amazing graphics. But …

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1 Simple Switch to Decrease Your Cost Per Qualified Lead

  The overarching concept is a familiar one. You give a useful piece of content, and in return, your get someone’s personal information. In today’s digital society, our information is currency that can be willingly traded for other goods, services, or resources that we deem valuable enough. For us as advertisers, the phrase “valuable enough” …

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3 New Ways To Use An Old Marketing Strategy That Can Double Your Results

There’s an old marketing saying, “The fortune is in the follow-up.” If they don’t buy on the first try, call ‘em. And then email them. And maybe even mail them a letter or fancy oversized postcard. These are all successful strategies for turning a list of qualified leads into active buyers. But there’s one additional …

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How To Clone Your Ideal Customers on Facebook

With the latest changes to Facebook’s targeting setup, many business owners, marketers and advertisers fear that they won’t be able to effectively reach their ideal prospects on Facebook anymore. While that may in some part be true in regards of big data targeting, there’s still one method that has been highly underutilized for years. It’s …

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Creating a High ROI Lead Magnet

A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it …

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3 Ways To Optimize Your Ads

  So you launched you ads, now what? It’s time to optimize! Optimizing allows you to get the best possible results from every campaign that you launch. When done correctly, you’ll increase your ROI, lower your ad cost and get more conversions. However, it can be tricky and even a little nerve-wracking once you get …

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5 Easy Ways To Get To Know Your Prospect (And How It Will Help You Sell More!)

  Raise your hand if you’ve ever been forced to bribe your squirrely kid with a piece of their favorite candy to sit still in the grocery store? You know what I’m talking about. It’s an hour past nap time and little Johnny Jr. is hanging out of the cart, pulling cookies off of the …

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How One “Shark” is Using Facebook to Get More Customers

How One “Shark” is Using Facebook to Get More Customers     “Show me the numbers.” A phrase often heard spoken by “Mr. Wonderful” – also known as Billionaire Entrepreneur and Investor, Kevin O’Leary – on the weekly top TV show Shark Tank. And, when it comes to getting measurable ROI from marketing, the numbers …

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Using Facebook’s Custom Conversions to Track Long-Term Sales Funnels

We live and breathe data. Call us nerds, but our clients tend to appreciate the high value that we place on ROI. There is so much data that can be collected from your Facebook campaigns, however many users are limiting their tracking to the campaign that they are running right now (perhaps the only one …

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How Can I Do My Part to Make Sure the Registrants Actually Show Up?

Are You Counting Your Chickens Before They Hatch? What if You Could Actually Hatch Them? The Art of Actually Getting Your Registrants to SHOW UP.   Using Facebook to advertise your Financial Planning seminars can be INCREDIBLY effective. I can tell you that from experience, especially from watching clients that I work with pull in …

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