I sat on a plane the other week on my way home from Chicago. I met a businessman who very nicely asked me if I was traveling on business or pleasure. I told him business, and he proceeded to ask me what I do. I explained to him what we do here at Elite Capital Advisors, and tried to keep my passion at bay when talking about the awesome marketing tool that FB is for our niche. The dude rolled his eyes at me. He looked me in the eye and...

Read More
Quit Guessing – Start Testing

Quit Guessing – Start Testing


Posted By on Oct 27, 2017

by Kelly LeMay   With just a few days of testing up front, you can save weeks and hundreds of dollars in the long run.   There’s one phrase that is said inside the offices of Elite Digital Group more than any other phrase. Our office is usually pretty fast-paced, so you might guess it would be something like “where’s my coffee??!!” or “holy fudge-nuggets” (we regularly have children in the office, so we need to keep water...

Read More

  Blogs have a variety of uses. They can be used for simply driving traffic to your website, they can be used to grow a retargeting list, and they can also be used as a method of lead generation (if you’re doing it right). No matter what your goal is with your blog, we all have the same goal – to find the lowest possible cost. In this article we’re going to explore one method that drastically reduced the cost of our...

Read More

  At the top of your funnel, your prospect is likely to be blissfully unaware of the depth of the problem, which means they have absolutely no idea that you have a solution for it. Warm up cold audiences by leading them through the discovery process, building trust, and establishing yourself as the expert.   To attract new clients or customers, it’s best to keep your initial lead magnet broad enough to catch the eye of...

Read More

But how can you limit the amount that is being spent? Easy.   This is a great question, and definitely a common thought among Financial Advisors. You know that by utilizing Facebook as your marketing tool, there is going to be a cost involved. Chances are you may have done some research on the type of campaign you are running, and understand what will drive the costs and how much you can expect to spend.   Facebook does a...

Read More

Depending on the service you offer, you may have a very defined target market, or you may have a broader market which can benefit from what you do. In either case, you should be tailoring your message to speak right to the individual user. Time and time again, we have found that the more personalized an ad can be for a potential customer, the higher the likelihood is that they will take action.   Take a moment to think about the...

Read More

So you’ve followed all of the handy-dandy setup checklists to create an awesome ad that goes to an even better landing page and you’re sharing for all of your desired audience to see… But your ads are doing nothing.   Your budget isn’t spending, bleh.   Your reach is almost non-existent, double bleh.   What could be the problem?? Well, it might be time to optimize for higher success in your funnel. Facebook is an...

Read More

  Increasing an e-mail list, closing qualified prospects, expanding your retargeting audience… These are some great reasons for using lead generation. Most businesses have been doing lead generation for years and years, with some tried and true ways that we all know. What I have heard over the years from salespeople and people who consider themselves “NOT” a salesperson, are the groans and lack of excitement in general for lead...

Read More

My husband and I baked a ham over the weekend (it’s one of the only things that my husband, myself, and my two picky-eating children can all agree on). We had tons of ham left over so I started “Pinteresting” some things to do with it… you know, besides letting it sit in my fridge for a week and then throwing it away, which is my normal M.O. I found a recipe for a hearty soul-warming, don’t-count-the-calories, cheese-laden potato soup...

Read More

There are a mind-boggling combination of settings to choose from when setting up a conversion campaign. Some options are a must and some are a waste of time and money. In this article, we dive into the 4 campaign settings you need to have in place to ensure success.   Right above your location selection box there is a dropdown menu that gives you three options. Select “People who live in the location.” If you operate in a local...

Read More

“7-figure launch.” To me, this description of a sales launch was like a unicorn/fairy/magic act of online marketing that was made of dreams and pixie dust. I’d heard about others getting it as though a) I have no idea how the heck they are doing this, and b) I would love to have that, but it is never, never, ever going to happen. Good news. I was wrong. In now having been part of several 7-figure launches, I have discovered not only...

Read More

The stadium was dark. And we were really high up. Like really, really, high. So much so that I was having a bit of an anxiety attack. I had dragged my husband to hear a speaker at the Prudential Center in Newark and while I was there, something incredible happened. During the event, surrounded by 50,000+ people, I was just a small speck amongst the masses. But during it, I felt God’s presence and was moved to write my goals for the...

Read More

“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and realize the chip is to be redeemed to purchase an $8 drink. These are some of the things you hear as you board a typical Royal Caribbean cruise ship. (Or...

Read More

My name is Kim, and I love cruising. (But even if you hate cruising, this post is for you.) Here’s a quick shot of Ian “The Tall One” and me on our balcony. I feel like I need to get this out of the way up front because so many people either love or hate one of my vacation passions of getting out on the sea. This post is more about leveraging something from another industry to improve our own business. After having...

Read More

So Dan Kennedy? More on that in a sec. First a story about loser-do and being broke. There are a lot more fun ways to be broke than working all of the time. And that is exactly what I did. I was broke and worked all. Of. The. Time. I was basically a hamster in a wheel. I would be struggling, our cash would go low, I would go out and hustle, go to more networking events, follow up with people, call, and rack my brain for how I could...

Read More