“ALL” Of My Colleagues Say FB Doesn’t Work. Can You Back Up Your Claim that FB is a Great Investment for a Financial Advisor?

I sat on a plane the other week on my way home from Chicago. I met a businessman who very nicely asked me if I was traveling on business or pleasure. I told him business, and he proceeded to ask me what I do. I explained to him what we do here at Elite Capital …

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5 Lead Magnet Ideas to Capture Your Potential Client’s Attention

  At the top of your funnel, your prospect is likely to be blissfully unaware of the depth of the problem, which means they have absolutely no idea that you have a solution for it. Warm up cold audiences by leading them through the discovery process, building trust, and establishing yourself as the expert.   …

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I Don’t Want My FB Campaigns to Use Up ALL My Marketing Budget for the Month, But I Want Units in my Seminars. HELP!

But how can you limit the amount that is being spent? Easy.   This is a great question, and definitely a common thought among Financial Advisors. You know that by utilizing Facebook as your marketing tool, there is going to be a cost involved. Chances are you may have done some research on the type …

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Segmenting your Messaging and Targeting to Drive More Leads

Depending on the service you offer, you may have a very defined target market, or you may have a broader market which can benefit from what you do. In either case, you should be tailoring your message to speak right to the individual user. Time and time again, we have found that the more personalized …

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Canvassing Is Just for Painters – How You Can Generate Leads While You Do ANYTHING Else

  Increasing an e-mail list, closing qualified prospects, expanding your retargeting audience… These are some great reasons for using lead generation. Most businesses have been doing lead generation for years and years, with some tried and true ways that we all know. What I have heard over the years from salespeople and people who consider …

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The 4 Campaign Settings No Good Conversion Campaign Should Go Without

There are a mind-boggling combination of settings to choose from when setting up a conversion campaign. Some options are a must and some are a waste of time and money. In this article, we dive into the 4 campaign settings you need to have in place to ensure success.   Right above your location selection …

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How to have a 7-figure launch without a budget and without a list

“7-figure launch.” To me, this description of a sales launch was like a unicorn/fairy/magic act of online marketing that was made of dreams and pixie dust. I’d heard about others getting it as though a) I have no idea how the heck they are doing this, and b) I would love to have that, but …

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Upselling Your Way to Profits, The Royal Caribbean Way

“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and …

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