When it comes to creating a compelling message that sells, the words on the page are what matters the most. There are a few words to use in headlines, calls to action and offer pages that will help enforce your message and get you the results you’re seeking. When choosing the right words to use, make sure you take into consideration the emotion that you want your reader to feel or the thing that you want them to think about.

Here are a few buzzwords that SELL:
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For exclusivity: Special, Secret, Truth, Never, Revealed, Exclusive, Limited, Hidden

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Headline Ex. The SECRET Advantage to Signing Wealth Entrepreneur Clients On The First Sales Call Even If No One Has Heard Of You Before

Headline Ex. RECENTLY REVEALED: How To Eliminate Candida Overgrowth In Your Body In 2 Weeks (without medication or starvation diets)

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For urgency: Discover, New, Results, Direct, Hurry, Quick, Fast, Direct, Only, Now

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Email Ex. Book your FREE discovery call to find out exactly how you can start signing new, high-paying clients today! (But you’ll want to hurry, these calls book up quickly and we only have X spots available.)

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For reassurance: Guarantee, Prove, Easy, Simple, Lifetime, Care

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Sales Page Ex. You have nothing to lose, and everything to gain! When you commit to the XYZ program, you’ll get LIFETIME access to all of the materials, any future updates, and the Facebook community!

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For newness: Unique, Breakthrough, Exciting, Astounding

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Headline Ex. THIS JUST IN… Breakthrough Study Reveals How California Real Estate Investors Are 10x Their Investments By Buying Up THIS Type Of Property. FREE Report Reveals ALL!

The next time you create a message for your audience, whether it’s a headline, email, ad, or sales page copy, think about how you can incorporate different words that will catch their attention and guide them to take action.

Need help jazzing up your message? Work with the experts. Book your FREE ROI Strategy Session and discover how we can help you create the right message to get you the results you’re looking for.

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