optimization

Write Better Copy: Use Buzzwords that SELL

  When it comes to creating a compelling message that sells, the words on the page are what matters the most. There are a few words to use in headlines, calls to action and offer pages that will help enforce your message and get you the results you’re seeking. When choosing the right words to …

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What You Need to Know About Running Facebook Ads During the Holidays

MINI TRAINING with Digital Ads Analyst, Tanner Stolte – Discover What You Need to Know About Running Facebook Ads During the Holidays . The holiday season is here. While it may be a great time for good food & family, it’s not always so great for ads. In this quick video, Digital Ads Analyst, Tanner …

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How to Leverage LinkedIn in Your Business

BRAND NEW Mini Training on LinkedIn Advertising with Ads Analyst, Tanner Stolte     In this quick video, you’ll discover… Who should and should NOT be using LinkedIn for their business The average cost per lead on LinkedIn Ads vs. Facebook Ads What type of offers work well on LinkedIn How to tap into what …

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1 Simple Switch to Decrease Your Cost Per Qualified Lead

  The overarching concept is a familiar one. You give a useful piece of content, and in return, your get someone’s personal information. In today’s digital society, our information is currency that can be willingly traded for other goods, services, or resources that we deem valuable enough. For us as advertisers, the phrase “valuable enough” …

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3 New Ways To Use An Old Marketing Strategy That Can Double Your Results

There’s an old marketing saying, “The fortune is in the follow-up.” If they don’t buy on the first try, call ‘em. And then email them. And maybe even mail them a letter or fancy oversized postcard. These are all successful strategies for turning a list of qualified leads into active buyers. But there’s one additional …

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How To Clone Your Ideal Customers on Facebook

With the latest changes to Facebook’s targeting setup, many business owners, marketers and advertisers fear that they won’t be able to effectively reach their ideal prospects on Facebook anymore. While that may in some part be true in regards of big data targeting, there’s still one method that has been highly underutilized for years. It’s …

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Creating a High ROI Lead Magnet

A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it …

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3 Ways To Optimize Your Ads

  So you launched you ads, now what? It’s time to optimize! Optimizing allows you to get the best possible results from every campaign that you launch. When done correctly, you’ll increase your ROI, lower your ad cost and get more conversions. However, it can be tricky and even a little nerve-wracking once you get …

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