Social media marketing

3 Ways To Grow Your Instagram Following In The Next 30 Days

  “Wanna buy ‘real’ 1000 followers for the low, low price of $100?” Asks a sketchy, get-followers-fast account that slid into the DMs (direct message) of your Instagram account.  No, I’m not suggesting you do this, although it would be nice. Most of us can agree that any time life hands you an easy button …

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3 Ad Hacks To Stand Out Against the Competition

More companies now than ever are turning to Facebook for advertising. Out of 165 million United States-based Facebook users, 10 million of those pages are for small businesses. By using Facebook, companies can find their perfect target audience and get their message out in front of them quickly and typically at a lower cost than …

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What You Need to Know About Running Facebook Ads During the Holidays

MINI TRAINING with Digital Ads Analyst, Tanner Stolte – Discover What You Need to Know About Running Facebook Ads During the Holidays . The holiday season is here. While it may be a great time for good food & family, it’s not always so great for ads. In this quick video, Digital Ads Analyst, Tanner …

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How to Book More Sales Appointments Using Sponsored InMail Ads on LinkedIn

It’s no easy task creating a stand-out email that cuts through the clutter in your prospect’s inbox and gets opened. Not to mention, it’s difficult to build a one-to-one relationship as well as a direct message. Sponsored InMail is great alternative for B2Bs that rely on booking sales appointments because it connects with users WHILE …

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How to Leverage LinkedIn in Your Business

BRAND NEW Mini Training on LinkedIn Advertising with Ads Analyst, Tanner Stolte     In this quick video, you’ll discover… Who should and should NOT be using LinkedIn for their business The average cost per lead on LinkedIn Ads vs. Facebook Ads What type of offers work well on LinkedIn How to tap into what …

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6 Targeting Strategies for LinkedIn Ads

To date, LinkedIn is the undisputed champion of targeting professionals for networking, job opportunities and other business related connections. The platform has over 560 million users, 40% of which sign on daily and engage with other professionals in their network. So when it comes to running ads, B2B markets make sense. And the numbers from …

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LinkedIn Ads Have Arrived And Are Getting Results That Rival Facebook

For years, the LinkedIn advertising platform was lackluster at best.  With a clunky user interface, glitches, manual ad approvals, and minimal case studies of success, there wasn’t much about the platform that would persuade users to start dumping money into it as a method of collecting leads or driving traffic. As Facebook now shuffles to …

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5 Ways to Get More Appointments on Facebook

If you run a business that relies booking appointments to maintain your revenue stream, you know the worst thing you can see is empty spots on your calendar. No appointments = no new money coming in. Using Facebook, you can quickly reach out to high-quality prospects to easily fill your empty calendar with appointments. Here …

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1 Simple Switch to Decrease Your Cost Per Qualified Lead

  The overarching concept is a familiar one. You give a useful piece of content, and in return, your get someone’s personal information. In today’s digital society, our information is currency that can be willingly traded for other goods, services, or resources that we deem valuable enough. For us as advertisers, the phrase “valuable enough” …

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3 New Ways To Use An Old Marketing Strategy That Can Double Your Results

There’s an old marketing saying, “The fortune is in the follow-up.” If they don’t buy on the first try, call ‘em. And then email them. And maybe even mail them a letter or fancy oversized postcard. These are all successful strategies for turning a list of qualified leads into active buyers. But there’s one additional …

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How To Clone Your Ideal Customers on Facebook

With the latest changes to Facebook’s targeting setup, many business owners, marketers and advertisers fear that they won’t be able to effectively reach their ideal prospects on Facebook anymore. While that may in some part be true in regards of big data targeting, there’s still one method that has been highly underutilized for years. It’s …

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Creating a High ROI Lead Magnet

A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it …

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Fun Gift Ideas for Boring Industries on a Budget

Yawn. When it comes to professional services and healthcare, marketing can be kind of dull. Most, if they do anything this year, will send out a generic Season’s Greetings card that will be lost in the shuffle of the 7,127 other generic Season’s Greetings cards their clients and patients receive. What a complete waste of …

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5 Facebook Posts to Establish Yourself as the Expert

  Note:  Be sure to read to the end for the contest in this week’s post. Experts are paid more. Experts attract high quality clients. Experts are more profitable. As Olaf would say, “All good things. All good things.” So the question is…why aren’t you the expert and market leader in your niche? Perhaps it …

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