testing

3 Ad Hacks To Stand Out Against the Competition

More companies now than ever are turning to Facebook for advertising. Out of 165 million United States-based Facebook users, 10 million of those pages are for small businesses. By using Facebook, companies can find their perfect target audience and get their message out in front of them quickly and typically at a lower cost than …

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1 Simple Switch to Decrease Your Cost Per Qualified Lead

  The overarching concept is a familiar one. You give a useful piece of content, and in return, your get someone’s personal information. In today’s digital society, our information is currency that can be willingly traded for other goods, services, or resources that we deem valuable enough. For us as advertisers, the phrase “valuable enough” …

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Creating a High ROI Lead Magnet

A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it …

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3 Ways To Optimize Your Ads

  So you launched you ads, now what? It’s time to optimize! Optimizing allows you to get the best possible results from every campaign that you launch. When done correctly, you’ll increase your ROI, lower your ad cost and get more conversions. However, it can be tricky and even a little nerve-wracking once you get …

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Testing….Testing…1, 2, 3: The #1 Way We Prevent Wasting Marketing Dollars

By Kim J. Walsh-Phillips Do you know the one thing I am 100% sure about in marketing? That is, I don’t know all of the answers (or even most of them). In my career I am blessed to be able to do a lot of professional speaking and often I am asked questions about the …

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