unique selling proposition

Pizza, Oysters & Marketing Secrets for Business Owners

  You know what goes nicely together, a large supreme pizza and oysters on the half shell. If you’re thinking “YUCK!” and questioning my sanity right about now, I would TOTALLY understand. The idea of pizza-flavored oysters, oyster-flavored pizza or just the two eaten together at the same time is enough to suppress your appetite. …

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It Turns Out We WERE Right In High School…What Other People Say About You DOES Matter

By Kim J. Walsh-Phillips As I have confessed in the past, I am a big fan of the show “Shark Tank,” a program featuring entrepreneurs vying for investments from a group of venture capitalists. I thoroughly enjoy learning about the entrepreneurs’ visions, hearing their pitches, seeing how they react to the panel’s questions, guessing if …

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Leverage Your Brand to Increase Profits?

Thankfully I am not alone with my love of Disney. Here’s my mother-in-law Patti, daughter Bella and husband Ian enjoying their first Disney Electrical Light Parade. By Kim Walsh-Phillips I have yet another confession to share with you and this one is near and dear to my heart. Here it goes… I am a Disney …

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