Our Most Successful Posts for the “No B.S. Guide to Direct Response Social Media Marketing” Book Launch
Yesterday was our official book launch of the “No B.S. Guide to Direct Response Social Media Marketing.”
When I write this, I don’t know yet how successful it was. What I do know is that we hit best-seller status BEFORE it officially went on sale.
Here’s a few of our most successful social media posts and how to apply them to launch your product, program, service or book to best-seller status! (Tweet this!)
- Brought my fans along on the journey early on:
I announced the book deal over a year ago and have shared the journey with my fans along the entire way.
Share with your tribe your voyage, before it is polished, before it is perfect, before it is launched. Invite them through each challenge, success and milestone and thank them each and every time. They will have more buy-in into your success, become your greatest sounding board resource and cheerleaders of promotion.
My fans have been so incredibly supportive and encouraging. And while I can’t promise you will have a tribe as incredible as my Facebook audience—because they are the best—you can work to build a stronger relationship early on in your launch process.
- Shared behind-the-scene moments.
I posted occasionally throughout my writing process to keep them up to date, engaged and selfishly for some encouragement sometimes (as writing a book is incredibly hard, y’all).
As you develop your product, program or service, share these moments from behind the scenes with your fans.
- Told my Facebook Fans first. When the book first posted on Amazon and went up for sale, I shared it with my Facebook fans before anyone else. I know they will be one of the most critical parts of the book promotion since they are: a) a qualified market for the subject matter, b) more likely to share with their friends and family because they are hearing about it in a medium that makes sharing easy, and c) they have been “warmed up” over time from a consistent stream of valuable content. For any self-promotional post I run, there are 10 others that are pure content.
I created the post to seem personal and like I was speaking directly to the reader. I wanted them to feel like they would if a friend had just shared the news… because we are “in it together.”
I included a picture of the book and text of:
“OMG…my book is now available for pre-order on Amazon. Please do this happy dancing girl a favor and show some pre-order love and yourself some killer business-building social media strategies. (As in, buy now please.) Do so and comment below and I will reward with prizes galore and so much appreciation)! http://amzn.to/1KukuoN”
With no ad-spend, this one post received 35 likes, 20 comments, 2 shares and reached over 5,000 people. (Who says organic reach is dead!)
Launch your product first to this group. They have been engaged the entire time and are most likely to jump in, take action and spread the word before you.
- I brought in the inner circle. I shared the post on my personal Facebook page as well. I don’t post a lot about business there, and mostly use my personal page to share/brag/make fun of the moments of motherhood with friends and family, but on occasion, when I do ask for their support on something, they show up, big time. (Love!)
Text on that post: OMG…my book is now available for pre-order on Amazon. Please do this happy dancing girl a favor and show some pre-order love and yourself some killer business-building social media strategies. (As in, buy now please.)
I love you already for your support. And yes, more love can be bought with your pre-order purchase of the book.
This text was slightly different from what I put on my fan page and it should be. These are my friends and family after all, and not my customers. Some of them will buy the book more out of love (hi, mom!) than business strategies. Good news to Amazon’s ranking, their purchases matter just as much as those who buy it for business.
Don’t constantly self-promote to your friends and family. That is NOT what your personal Facebook page is for. But do share big moments like your launch. At this stage, every bit of sharing helps.
- I milked the first post. The book hit best-seller status after just those two posts, and I capitalized on it by thanking everyone for helping to promote the book with another post on my personal and business page (and another link to the book).
Get as much as you can out of each and every milestone, media story and event. By posting before, during and after. You may be sick of hearing about it, but keep forging forward because it works. It’s amazing how this cycle can increase your sales.
- I promoted an “official” countdown. Instead of boring timers, I posted a different picture each day with a link to a reminder to buy on launch day. These posts were fun to do and my audience responded well to them. We reached thousands of people with these posts with NO AD-SPEND.
People want to be entertained, not sold to. Work to make your launch fun. (Tweet this)
I’d love to hear your thoughts in the comment section. And if you don’t have your copy of the book yet, it’s now available on Kindle and Paperback. To order your copy, click here: “No B.S. Guide to Direct Response Social Media Marketing.”