“Case Study on The Skimm”
In this episode, Kim talks about a case study on the website: The Skimm
Key Takeaways!
- What do you get when you link together Kim’s favorite website, The Skimm, and lead ads?
- You get one great case study!
- facebook.com/business/success/theskimm
- Daily publications that tell you what’s going on.
- It’s geared towards younger women.
- It’s a great daily, funny e-mail.
- They use Facebook lead ads in order to increase the subscribership.
- They ran a study with Facebook, and they were able to acquire e-mail subscribers for $1- $2 a piece by increasing their lead quality by 22%.
- Their goal was to reach more subscribers, and their target market were women from 22-40 years of age.
- They tested multiple ad types, and they found out that the lead ads did the best for them.
- They used the methods that we have talked about on this podcast, but with a bigger budget.
- However! The system works…
- Use social proof by using friends of fans
- Or they used targeted demographics by doing look-a-like audiences
- Lead ads to get people to subscribe
- Follow the process, because it works!
- Please check out Kim’s 7 winning campaigns: fbadswipe.com!
Resources Mentioned in this Episode
FBADSWIPE: fbadswipe.com
Join Us For A Free Live Training: https://elitedigitalgroup.com/livecast
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