By Kim Walsh-Phillips
In the beginning, our mission was simple and frankly quite similar to other agencies—to bring an organization’s messages from the inside—out.
Over time, however, our company has moved from a PR agency purely gaining publicity and raising awareness for our clients, to what we are today—a strategic partner creating and executing tactical marketing and public relations campaigns to produce revenue-generating results. We now produce multi-sequence campaigns pinpointed to target markets with no wasted dollars and measurable results going well and far beyond publicity to the bottom line.
This change in focus has brought about another change…our name.
Today, we are proud to announce that we have changed our name from Inside Out Creative to I.O. Creative Group
Our website has changed to www.iocreativegroup.com and main contact email to info@iocreativegroup.com. Our other contact information remains the same.
This name more accurately reflects our changes in shift, focus and structure. Specifically:
Change in focus: Inside Out Creative has grown from a PR agency merely gaining publicity and raising awareness for their clients, to what we are today–a partner to create and execute tactical marketing and public relations strategies to produce specific revenue-generation results. We now answer these questions for every strategy we propose–What goal will this accomplish? What are the expected results? What data do we have to back up this tactic? This focus of our team has allowed them to become partners with their clients to achieve their marketing and revenue goals.
Change in services: Another change at the company has been the addition of training, coaching, and education services. Through our Marketing Insiders Division, we have reached companies and organizations around the world with the message to connect marketing with a return on investment.
Change in structure:We have reorganized for maximum efficiency and to offer the best possible client services. Kim Walsh-Phillips remains CEO and Kelly LeMay has stepped into the role of Chief Operating Officer, organizing a team structure beneath her of design, PR and marketing associates.
What hasn’t changed? IO Creative Group will continue to come alongside companies who HATE awareness campaigns and would rather invest their marketing dollars in strategic plans that PRODUCE a HIGH RETURN with increased sales & leads.
Thank you to everyone who came in celebration of our branding announcement last evening. To see photos click here.
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