“A Good Lead Magnet”
In this episode, Kim talks about creating a great lead magnet to position yourself as the authority.
Key Takeaways!
- You want to feature the success stories of your organization in your lead magnet.
- For example: Stories of hope and successes of past clients. This allows you to acquire email address of those to who are searching for similar results.
- You are getting contact information and at the same time building a sales story, trust, and positioning yourself as the authority.
Resources Mentioned in this Episode
No B.S. Guide to Direct Response Social Media Marketing – FREE CHAPTER DOWNLOAD
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