“How To Get Those Buyers Instead of Leads!”
In this episode, Kim shares another strategy on going after buyers, instead of leads. Kim shares the details about a dentistry, whom they help bring in more buyers
Key Takeaways!
- “What can you sell to get your initial lead in? Instead going after a lead, how can you go after a buyer?”
- The offer was for a new patient to get a free teeth whitening. But only 20% of the people filling out the appointments were redeeming the offer.
- So they decided to change to offer. Instead of acquiring a lead, the strategy was to capture a buyer with a new special offer!
- The new offer – A new patient special, to purchase a cleaning and whitening at one time. This is a purchase ahead of time before the appointment.
- The dentistry now will have a qualified buyer, skipping the qualified lead. Now they may have a patient for life and increase their per patient value.
Resources Mentioned in this Episode
Free Chapter Download or “No BS Guide to Direct Response Social Media Marketing” with Dan Kennedy & Kim Walsh-Phillips: nobschapter.com
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