Episode 466

“Ad Tips For Your Facebook Video Ads”

In this episode, Kim gives tips on how to optimize video ads.

Key Takeaways!

  • Here on some tips to optimize your results with Facebook video ads:
    • Don’t target too broadly of an audience. Stack your categories to get more specific.
    • Target mobile only first, then re-target on your desktop. This is a good way to reach out to more of your audience and also experience a layered effect.
    • Faces, cartoons, and bright headlines will get the most clicks.
    • Pre-sell the ad by releasing an engagement article that alludes to something that your product solves.
    • Use OptiMonk.com to increase conversions. OptiMonk is an inside your URL re-targeter in your website.
    • Re-target the same content, but on different media sources.
    • Design your video for mobile access.
    • Offer one click up-sales that allow people to not have to re-enter their payment information.

Resources Mentioned in this Episode

OptiMonk.com

How to Launch A Campaign in Seven Day or Less! – fbsaleslaunch.com

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