“3 Books You Got to Read, Like Yesterday!”
In this episode, Kim talks about three books that will really help with your business’ sales and marketing.
Key Takeaways!
- Today we are talking about three books that have impacted my sales and marketing strategies for the better.
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes.
- Gives you advice for being more productive, scaling your sales, hiring great staff, etc.
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout.
- This book is all about how to be the Neil Armstrong of your market: first in line.
- Gives you a different way of thinking about your marketing and target audience.
- Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.
- Classic book on persuasion that explains the “why.”
- Discusses the psychology behind why people say “yes” and how to apply these understandings to business.
Resources Mentioned in this Episode
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout
Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.
How to Launch A Campaign in Seven Day or Less! – fbsaleslaunch.com
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