Now on sale—Kim Walsh-Phillips’ new book, “Awareness Campaigns are Stupid: And other secrets to stop being an advertising victim and start monetizing your marketing.”
“Awareness Campaigns Are Stupid, And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing” by Kim J. Walsh-Phillips
An excerpt from the book:
No matter how much you might wish it to be otherwise, no one gets out of bed in the morning with a strong hope and desire that someone might sell them something that day. On the contrary, being “sold-to” is viewed by most as one of the most unpleasant experiences in life and as such, something that should be avoided at all costs.
Pest. Slimy. Showy. Vermin.
These are some of the nicest ways people describe those who interrupt their day with sales. I don’t know about you, but my greatest relationships did not start with someone thinking of me as vermin and neither should yours with your customers. To set the stage well for the best possible outcome with your target markets, you need to set yourself apart from what they think of as the negative side of sales. Begin your relationship by attracting your prospect, not by trying to sell to him or her.
You are only trying to identify potential customers by appealing to those suffering from the pain points you identified in your research in Phase I, so you can bring them into the starting stages of your sales funnel.
An attorney providing a free offer of a book titled “Why You May Not Need to Hire an Injury Attorney” is a lot different than the 99% of other injury attorneys out there offering a free consultation up front. One is attracting first. The others are selling first.
Of course, this doesn’t mean you should give away a lot of free consulting and expertise without being paid for it. This phase is only about first attracting your prospects with a taste or sample of what else would be in store for them if they maintained a relationship with you. Be careful to keep this line firm or you can spend all day working for free.
The attraction phase can occur in many channels and utilize different messaging. Use your research in Phase I to determine which ones you choose. The following are some options you may want to include with more secrets revealed about each later in this chapter…
Purchase the book at www.amazon.com by 8/15/12, send us a copy of your receipt to info@iocreativegroup.com and you will receive a special bonus, “The Ultimate Messaging Checklist.”
Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of “awareness” instead of focusing on what is REALLY important…going after the right prospects and driving them to become customers.
Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money.
In this quick-paced, witty book you will learn:
How to uncover the right messaging and marketing channels to attract the best customers for your business
The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever
How to ensure you NEVER waste another marketing dollar ever again
The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion
What others have to say:
“Kim Walsh-Phillips’ no nonsense approach to marketing refreshingly cuts through the clutter in today’s information-saturated society. Witty, on point and sharp.”
-KEELY CHILDERS HEANY, Managing Director & Editor of Susquehanna Style Magazine
“Kim Walsh-Phillips integrates what she has learned as a marketing and PR strategist, to deliver efficient and effective campaigns.”
-DR. WANDA FILER, Pennsylvania’s first Physician General, Family Physician & CEO of
Strategic Health Institute
“Kim Walsh-Phillips is the go-to expert for seeing the strategy needed to connect
marketing with sales and revenue.”
-LESLIE STREETER, Columnist, The Palm Beach Post
Kim J. Walsh-Phillips, Speaker, Author, Strategist and CEO
About the Author:
Kim Walsh-Phillips is the Founder and CEO of IO Creative Group. She is a strategist, speaker and author with great shoes, a hatred of awareness campaigns and an obsession for marketing with a sharp focus on ROI. Kim has worked with companies around the world such as Harley-Davidson Motor Co., Chem-Dry and Hilton Hotels to increase the return on investment for their marketing initiatives.
Want to learn more ways to increase your marketing ROI? Claim your $617 worth of free marketing resources here!