competitive analysis

5 Easy Ways To Get To Know Your Prospect (And How It Will Help You Sell More!)

  Raise your hand if you’ve ever been forced to bribe your squirrely kid with a piece of their favorite candy to sit still in the grocery store? You know what I’m talking about. It’s an hour past nap time and little Johnny Jr. is hanging out of the cart, pulling cookies off of the […]

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U2, Taylor Swift, Lady Gaga and Who? How To Create Raving Fans

By Kim J. Walsh-Phillips  Taylor Swift, U2, and Lady Gaga are on the list of the highest-grossing tours of last year.  Number nine on that list tends to stand out a bit because he is not a pop music star.  Nope.  Number nine on the list is Andre Rieu, a Dutch violinist and conductor of

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Do You Bother Going For A 4.0 When No One Is Grading You?

By Kim J. Walsh-Phillips Please note, this blog is a departure from my normal weekly marketing tip blog, but I believe it is an essential cornerstone in your overall success and worth spending some time on this topic.   At this point in the summer, most students are headed back to university and the younger

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Hoping Things Go Differently Is Like Making “Wishing” A Strategy: How To Create Real Change And Results To Monetize Your Marketing

Take a moment to think about your competitors.  Chances are, all of their marketing looks rather similar.  They are featuring possibly pretty, but safe, awareness campaign messages that do little or nothing to drive direct leads or sales into their businesses. On top of it all, their messages are not track-able and cannot be measured

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