There are so many different ways to monetize your marketing funnel. The exciting thing is, YOU can decide how it happens.
Just make sure that it happens. Because if you never monetize your funnel, then all of your “likes” and “comments” go right out the window as you cannot pay for your next vacation, donate to your charity of choice, or grow your business with a million likes.
Here are some of my favorite ways to monetize: (Tweet this)
1. Tripwire: Definition of a tripwire? It is a type of marketing funnel whose goal is to turn a lead into a customer by making them a low-cost, relatively painless offer, then having the opportunity to upsell them once they are in your sales funnel.
This is one of my favorite things to do, because it is quick-moving and very scale-able.
We use this one that starts with a Free Chapter Download (check it out at http://www.nobschapter.com/
Here’s how it work:
1. Ad for a free Chapter Download of my book
2. Landing page promoting free chapter
3. Ask for email address
3. Give an offer of 113+ social media posts for $1
4. Offer the chance to add a free trial of Marketing Insiders Elite for free
Yup, I just gave you my entire funnel. I hope you DO go out and copy me because this WORKS.
2. Webinar: Very common in online marketing funnels, companies get the lead first, then drive the lead to a webinar in order to make the sale. I’ve set up my webinars to be more like free trainings, and at the end, I offer our membership trial for $1 if they want the slides, recordings and bonus resources from the workshop.
3. Sales Conversation: Set up a funnel that first offers content and then re-markets for a sales conversation. (Tweet this)
4. A Prize For Lead Gen: For many local businesses, we have run sweepstakes for lead generation and each person receives a prize of a gift certificate good towards a product, program or service.
5. Ticket Sales: Sell direct tickets to your event by buying paid traffic to your event site and sales page.
Could you use one (or more) of these to sell your product, program or service? Let me know what you think in the comments section, then go after the mullah.
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