“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and […]
Upselling Your Way to Profits, The Royal Caribbean Way Continue Reading »
It’s every business owner’s goal. Or at least it is mine. Work with people who value my time and are willing to pay me what I am worth. But that wasn’t always the way. I used to get paid by chasing down prospects and negotiating my fee down to embarrassingly low rates.
Getting Your Expert Status On Continue Reading »
“The 12-step funnel you need to improve your revenue.” Ack! As a busy professional, who has time for this complicated process? Never mind testing and scaling? You have employees, vendors, clients, and a life outside of work. I think we all crave a little more simplification. In the coming weeks, I am going to
The Most Profitable Marketing Strategy Continue Reading »
Getting paid more each and every time This week marks the unofficial “back to business” for many people. The laid-back vibe of summer is gone and it’s full force ahead with getting goals accomplished in the last few months of the year. During this time, your sales appointments may increase. Those who have been thinking
Getting paid more each and every time Continue Reading »
Don’t Leave Money On The Table. I looked at them with envy. No, I am not proud of this, but I did. Looking at the happy family of four located behind the “reserved” roping made me long even more for unobstructed front-row views, warm hot chocolate that I could drink without having it knocked
Don’t Leave Money On The Table. Continue Reading »
By Kim J. Walsh-Phillips Last year the Las Vegas big boy casinos lost over one billion dollars. How could this be? Their attendance is up, their hotel stays are up, their night club business is up, restaurant and bar sales are up. How could their sales be down by one billion dollars??? It is because
Big Mistake. Huge. Continue Reading »
By Kim J. Walsh-Phillips People preparing for the anticipated poweroutages as a result from Hurricane Sandy If you are reading this… First and foremost, I hope it means that you have power and are in a safe and sound location and not affected badly by Hurricane Sandy. A big note of thanks to all those
If You Struggle To Offer The Lowest Price, Read This Continue Reading »
By Kim J. Walsh-Phillips I had a meeting today that was about 40 minutes from my Pennsylvania office. Pennsylvania has very relaxed billboard regulations, so I was treated to roadside slogans for the entire trip. What I noticed was that there was message after message from companies sharing that they would give a high-quality product
You Can’t Be The Best And The Cheapest Continue Reading »
