Raise your hand if you’ve ever been forced to bribe your squirrely kid with a piece of their favorite candy to sit still in the grocery store? You know what I’m talking about. It’s an hour past nap time and little Johnny Jr. is hanging out of the cart, pulling cookies off of the […]
5 Easy Ways To Get To Know Your Prospect (And How It Will Help You Sell More!) Continue Reading »
Recently Mike Stodola, our Chief Marketing Officer, and I walked the aisles of an exhibit hall, credit card in hand and ready to buy. I am not a fan of wasting time and was looking to make deals on the spot. We were left with a taste in our mouths of the bottom of
5 Tools to Spy on Your Most Coveted Prospects Continue Reading »
MY TOP READS OF 2015 I am an information junkie. From podcasts, to information products to books, I am constantly learning, discovering and (working to) master techniques, tactics and strategies that produce measurable ROI. And I’m not going to lie… I enjoy it. I am a total marketing and business nerd who would rather
MY TOP READS OF 2015 Continue Reading »
By Kim J. Walsh-Phillips Last year the Las Vegas big boy casinos lost over one billion dollars. How could this be? Their attendance is up, their hotel stays are up, their night club business is up, restaurant and bar sales are up. How could their sales be down by one billion dollars??? It is because
Big Mistake. Huge. Continue Reading »
By Kim J. Walsh-Phillips Yes, last week I did start off focusing on the poor business climate and then moved on to the lies we believe. Not the most cheery of ways to engage you, but the cold hard realities none-the-less. (If you missed it, here’s last week’s blog.) Continuing on that same series, I
The worst way to do it Continue Reading »
By Kim J. Walsh-Phillips Last week I shared a comparison of your initial customer attraction techniques to courting rituals. If this comparison really bothered you, you will want to skip this blog because I am at it again. This week, we will look at how your marketing is like a teenage girl’s first high school
Will You Dance With Me? Continue Reading »
Thinking about it will get you absolutely nowhere. I am sure you have friends who are big dreamers and not doers. Their major strategic goals are always set in January, but forgotten half-way through the year, if not sooner. Heck, I am sure you have major goals that are left undone entering into this final
Do Or Do Not. There Is No Try. Continue Reading »
By Kim J. Walsh-Phillips This week my team and I have been working on a brand manifesto for a new client. It has been an exciting project to work on because it is a vendor we and our clients have used for a long time and now we can turn our passion for them into
A Manifesto Of The Brand Kind Continue Reading »
By Kim Walsh-Phillips Imagine this…you set an appointment with a world-renowned heart surgeon at Johns Hopkins. You arrive to your appointment and this world-renowned heart surgeon is staffing the waiting room desk because coverage was needed. You discover that this isn’t a one-time thing either. The doc does this over lunch every day. Of course,
How to Get Your Marketing to Do the Prospecting for You Continue Reading »
AMC’s new show featuring two agencies going after one major account premiered last night. A quick recap of the details followed by a HUGE takeaway from the episode important for anyone in business:.. Waste Management wants the public to know that they’re much more than a trash company. Chief Sales and Marketing Officer Dave Aardsma is
By Kim Walsh-Phillips A couple of weeks ago, AMC gave us a sneak peek into their new reality show, “The Pitch.” Each episode showcases a battle of two different agencies making a pitch to get a major advertising account. Being that I live and breathe by marketing messages, I will admit my advertising nerd-ness was
