“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and […]
Upselling Your Way to Profits, The Royal Caribbean Way Continue Reading »
My name is Kim, and I love cruising. (But even if you hate cruising, this post is for you.) Here’s a quick shot of Ian “The Tall One” and me on our balcony. I feel like I need to get this out of the way up front because so many people either love or hate
Lessons Learned from a $8.496 Billion Dollar Company Continue Reading »
Instagram for business? Seriously? That was my thought as I embarked on a journey to investigate if it was truly possible to leverage the ever-growing social media platform for a measurable ROI. I had agreed to author “The Ultimate Guide to Instagram for Business” for my publisher Entrepreneur Press, so I was certainly hoped I
How to Turn Instagram Into Your Next Best Source for Great Customers Continue Reading »
In the spirit of fun and celebration, some of our team at Elite Digital Group and Elite Capital Advisers got together and made our own New Year’s Eve anthem with all things Facebook. Hope you enjoy it! Should old marketing campaigns be forgot and never brought to mind? Should desktop traffic be forgot, or will
Happy New Year! Continue Reading »
How to Get Your Brand Message On Pointe How are you coming across? If someone was to visit your social media pages and/or website without knowing you or speaking to your first, what would they think about your firm? Would your brand messaging be on pointe? If you are like most, you have a ways
How to Get Your Brand Message On Pointe Continue Reading »
Note from Kim Walsh-Phillips: As you may know for some time now I’ve been using the marketing and sales strategies of, arguably the worlds best direct response marketer (and my marketing guru) Dan Kennedy. He recently wrote the article below as a part of his series I subscribe to on “Renegade Millionaires.” This reveals how
The Path (A special post by Dan Kennedy) Continue Reading »
By Kim J. Walsh-Phillips As I have confessed in the past, I am a big fan of the show “Shark Tank,” a program featuring entrepreneurs vying for investments from a group of venture capitalists. I thoroughly enjoy learning about the entrepreneurs’ visions, hearing their pitches, seeing how they react to the panel’s questions, guessing if
By Kim Walsh-Phillips Picture this. After a long, hard and demanding day at work, your prospect battles traffic and the blinding setting sun in order to finally arrive home and relax. After changing out of work clothes, getting the kids fed and put to bed, your prospect retires to the most comfortable recliner in the
Should You Give A Bribe? The Answer May Surprise You. Continue Reading »
Thankfully I am not alone with my love of Disney. Here’s my mother-in-law Patti, daughter Bella and husband Ian enjoying their first Disney Electrical Light Parade. By Kim Walsh-Phillips I have yet another confession to share with you and this one is near and dear to my heart. Here it goes… I am a Disney
Leverage Your Brand to Increase Profits? Continue Reading »
By Kim Walsh-Phillips In the beginning, our mission was simple and frankly quite similar to other agencies—to bring an organization’s messages from the inside—out. Over time, however, our company has moved from a PR agency purely gaining publicity and raising awareness for our clients, to what we are today—a strategic partner creating and executing tactical
