By Kim J. Walsh-Phillips It was about freaking time. This is what I thought when I heard that JC Penney had finally fired its CEO, Ron Johnson. While he does have an impressive background, I am under the belief that it must have been due to a great staff and lots of beneficial circumstances because […]
It was about freaking time. Continue Reading »
2013 has finally proven what most believed all along, and that is that great marketing is cheap, quick and easy. Here is my list of the Top Five Marketing Strategies to effortlessly bring in millions to your business: 1. Throw spaghetti at the wall: Instead of planning out your marketing as a result of
5 New Marketing Strategies Continue Reading »
By Kim J. Walsh-Phillips Okay, so it’s rough. Yes, 2013 probably won’t be the year to look back on as one that was “pro-business.” Some hard realities: There is no more time for excuses. No more time for fear or demands to prevent a change. No more time for you to put your
Marketing Lies Continue Reading »
Thinking about it will get you absolutely nowhere. I am sure you have friends who are big dreamers and not doers. Their major strategic goals are always set in January, but forgotten half-way through the year, if not sooner. Heck, I am sure you have major goals that are left undone entering into this final
Do Or Do Not. There Is No Try. Continue Reading »
By Kim J. Walsh-Phillips People preparing for the anticipated poweroutages as a result from Hurricane Sandy If you are reading this… First and foremost, I hope it means that you have power and are in a safe and sound location and not affected badly by Hurricane Sandy. A big note of thanks to all those
If You Struggle To Offer The Lowest Price, Read This Continue Reading »
By Kim J. Walsh-Phillip You want to know the truth? I wish that I was able to spend all day long working with clients, developing their strategies and executing their marketing plans. It is what I am most passionate about and was born to do. Being a business owner, however, I have to spend more
“I’m Sorry” Two Of The Most Important Words In Marketing Continue Reading »
By Kim J. Walsh-Phillips If the definition of insanity is doing the same thing over and over again and expecting different results, then a really insane person believes that growth can come without taking any risks. Let me say this again a little more clearly…you have to take a chance in order to succeed. According
Failure HAS to Be an Option Continue Reading »
By Kim J. Walsh-Phillips Okay, I have always been a sucker for sappy songs, movies and yes, even commercials, but you can’t tell me if you have watched P&G’s brilliant emotional appeal commercial of “Proud Sponsors of Moms” you didn’t get chocked up a little too. If you haven’t seen it yet, the ad shows
An Easy Button For Olympic Gold? Continue Reading »
By Kim J. Walsh-Phillips Being the mom of an almost two-year-old, I have been to the doctor plenty of times in the last two years. From the regular check-ups and dreaded vaccine appointments, to the first-time-mom-paranoia-visits, my daughter has built up quite a sticker collection from the ones she gets at check-out. In each of
Let’s Play Doctor…Developing Your Messaging Around Your Prospects’ Pain Continue Reading »
Take a moment to think about your competitors. Chances are, all of their marketing looks rather similar. They are featuring possibly pretty, but safe, awareness campaign messages that do little or nothing to drive direct leads or sales into their businesses. On top of it all, their messages are not track-able and cannot be measured
