Why Lead Ads Change EVERYTHING Have you heard about Facebook’s sleek new Lead Ads? The most recent iteration of Facebook’s advertising is hot out of the Facebook Ad factory and is making old ways of Facebook marketing obsolete. This type of ad is revolutionizing the way small businesses can reach their prospects and convert them […]
Why Lead Ads Change EVERYTHING Continue Reading »
How to Quickly Research the Habits, Hobbies and Behaviors of Your Target Market In this week’s continuing series on “Building Your Platform,” we dive into the very unexciting but oh-so-necessary step of research. But, wah! … Why do you have to do something so un-exciting? Because you are on a mission to share your
How to Quickly Research the Habits, Hobbies and Behaviors of Your Target Market Continue Reading »
5 of My Favorite Apps I am an app collector. I love to try something new and see what time it can save me, social media content it can help me create or boredom it can help me cure for those kid apps for my girls. But I am not a hoarder… I will
5 of My Favorite Apps Continue Reading »
Good news for those of us who like to layer our content in different channels. Facebook now allows the embedding of posts on your website and in your blogs. This not only allows you to drive traffic to your Fan page, but it gives you a permanent URL for a post that you could use
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Being accountable is hard. So is being successful. And winning. Do you want to just “be average” or do you want to rise to the top of your field and dominate your industry? A critical strategy that separates the average from the achievers is measurement, evaluation and visiting strategy to make changes based on your
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Are you good looking? The Secret to Generating More RevenueA Step-by-Step Plan to Create an Automated Marketing SystemPart III “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”-Sergio Zyman Dr. Herbert True of Notre Dame studied selling behaviors
Are you good looking? Continue Reading »
By Kim J. Walsh-Phillips It was about freaking time. This is what I thought when I heard that JC Penney had finally fired its CEO, Ron Johnson. While he does have an impressive background, I am under the belief that it must have been due to a great staff and lots of beneficial circumstances because
It was about freaking time. Continue Reading »
By Kim J. Walsh-Phillips The maker responsible for the Fusion, Focus and F150, was also behind a controversy of a recent ad campaign for Ford India. According to a recent USAToday article. “The most controversial ad featured a trio of bound women in the back of Ford Figo compact car driven by a grinning caricature
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By Kim J. Walsh-Phillips Yes, last week I did start off focusing on the poor business climate and then moved on to the lies we believe. Not the most cheery of ways to engage you, but the cold hard realities none-the-less. (If you missed it, here’s last week’s blog.) Continuing on that same series, I
The worst way to do it Continue Reading »
By Kim J. Walsh-Phillips Okay, so it’s rough. Yes, 2013 probably won’t be the year to look back on as one that was “pro-business.” Some hard realities: There is no more time for excuses. No more time for fear or demands to prevent a change. No more time for you to put your
Marketing Lies Continue Reading »
By Kim J. Walsh-Phillips Every Saturday night, mating rituals are taking place… Future lifelong relationships often start with just a glimmer of the other person… someone of interest spotted across the dance floor, Starbucks counter or even bowling alley lane. Whether or not this potential pair ever speaks and is able to discover a mutual
Don’t Be Ugly Sweater Guy Continue Reading »
By Kim J. Walsh-Phillips Taylor Swift, U2, and Lady Gaga are on the list of the highest-grossing tours of last year. Number nine on that list tends to stand out a bit because he is not a pop music star. Nope. Number nine on the list is Andre Rieu, a Dutch violinist and conductor of
U2, Taylor Swift, Lady Gaga and Who? How To Create Raving Fans Continue Reading »
Leveraging Your Messaging for the Unfair Advantage Discover the Secrets to Creating Skyrocketing Sales and Quality Leads Through Marketing (Yes, Marketing) Stop being an advertising victim and start generating sales and quality leads for your business through simple steps you can implement immediately. During this quick-paced, idea-packed, high-energy bootcamp, you will leave with strategies and
Leveraging Your Messaging For The Unfair Advantage Continue Reading »
By Kim J. Walsh-Phillips Yesterday, my second daughter, Katherine Margaret Phillips, was scheduled to be delivered. Now, before you go and start criticizing me for writing this during this time like I was the new CEO of Yahoo, let me assure you that I write these blogs before they actually post and hence upon writing
No Matter What Your Momma Told You, It Isn’t All About You Continue Reading »
By Kim J. Walsh-Phillips This week my team and I have been working on a brand manifesto for a new client. It has been an exciting project to work on because it is a vendor we and our clients have used for a long time and now we can turn our passion for them into
A Manifesto Of The Brand Kind Continue Reading »
