Blogs have a variety of uses. They can be used for simply driving traffic to your website, they can be used to grow a retargeting list, and they can also be used as a method of lead generation (if you’re doing it right). No matter what your goal is with your blog, we all […]
How to cut the cost of your blog traffic by 22% Continue Reading »
At the top of your funnel, your prospect is likely to be blissfully unaware of the depth of the problem, which means they have absolutely no idea that you have a solution for it. Warm up cold audiences by leading them through the discovery process, building trust, and establishing yourself as the expert.
5 Lead Magnet Ideas to Capture Your Potential Client’s Attention Continue Reading »
Depending on the service you offer, you may have a very defined target market, or you may have a broader market which can benefit from what you do. In either case, you should be tailoring your message to speak right to the individual user. Time and time again, we have found that the more personalized
Segmenting your Messaging and Targeting to Drive More Leads Continue Reading »
So you’ve followed all of the handy-dandy setup checklists to create an awesome ad that goes to an even better landing page and you’re sharing for all of your desired audience to see… But your ads are doing nothing. Your budget isn’t spending, bleh. Your reach is almost non-existent, double bleh. What
Are Your Ads at a Standstill Continue Reading »
My husband and I baked a ham over the weekend (it’s one of the only things that my husband, myself, and my two picky-eating children can all agree on). We had tons of ham left over so I started “Pinteresting” some things to do with it… you know, besides letting it sit in my fridge
3 Ways to Use Your Email List on Facebook Continue Reading »
There are a mind-boggling combination of settings to choose from when setting up a conversion campaign. Some options are a must and some are a waste of time and money. In this article, we dive into the 4 campaign settings you need to have in place to ensure success. Right above your location selection
The 4 Campaign Settings No Good Conversion Campaign Should Go Without Continue Reading »
“The Final Episode of Facebook Sales Strategies” In this episode, Kim says goodbye and discusses her upcoming podcasts. Key Takeaways! Why the Podcast is ending Facebook marketing cannot stand by itself. You can’t just have one media source. The best Facebook traffic in the world is not going to save your business. You need to
Final Episode: Why and How It Affects You Continue Reading »
Since the time I began in social media 16 years a go, when I was 15, (cough, cough), there has never been anything as powerful as Facebook Live. Facebook gives you a platform to instantly share a top-expert media persona with your target market…for free. There is literally no other media channel like it. Between
Get on Facebook Live. (Before It is Too Late) Continue Reading »
Do you love organizing and multi-tasking to help a team reach a common goal? We’re in search of a part-time Office Assistant to join our rock star team to help maintain an efficient (and fun!) office environment. This position would be out of our downtown York, PA office and would be 2pm-5pm,
We’re Hiring! | Part-Time Office Assistant Continue Reading »
I’ve always strongly believed that the difference between a dream and success, is taking action. I thought before this meant that in order to finally achieve the level of success and prosperity I longed for I had to work hard. And harder. And harder. I had to put in more hours. More sweat and tears.
10X Your 2017 Continue Reading »
If you are like most humans, right after Thanksgiving you have a pull towards things slowing down a bit so you can enjoy the holidays. As a busy business owner, this can be hard and seem downright impossible. But it doesn’t have to be. If you put in a few hours of planning and execution,
How to Run an Ecommerce Special for Professional Services Continue Reading »
Tomorrow, in the United States of America we have a tradition. We get together with family and friends, stuff ourselves silly and take time to give thanks. Thanksgiving gives us a reason to pause and reflect on our lives and loved ones and all of the things we are thankful for. With that in
The 17th Annual List of Thanksgiving Continue Reading »
Yawn. When it comes to professional services and healthcare, marketing can be kind of dull. Most, if they do anything this year, will send out a generic Season’s Greetings card that will be lost in the shuffle of the 7,127 other generic Season’s Greetings cards their clients and patients receive. What a complete waste of
Fun Gift Ideas for Boring Industries on a Budget Continue Reading »
Butts in seats. Or rather, qualified butts in seats. This is what financial advisors who run seminars and workshops are looking for when they start thinking about social media as a traffic source. Most have only used direct mail before and while the ROI continues to work, they want to scale their reach and
How 3 Financial Advisors Use Facebook to Fill Up Their Seminars and Workshops Continue Reading »
Note: Be sure to read to the end for the contest in this week’s post. Experts are paid more. Experts attract high quality clients. Experts are more profitable. As Olaf would say, “All good things. All good things.” So the question is…why aren’t you the expert and market leader in your niche? Perhaps it
5 Facebook Posts to Establish Yourself as the Expert Continue Reading »
