By Kim J. Walsh-Phillips Do you know the one thing I am 100% sure about in marketing? That is, I don’t know all of the answers (or even most of them). In my career I am blessed to be able to do a lot of professional speaking and often I am asked questions about the […]
Testing….Testing…1, 2, 3: The #1 Way We Prevent Wasting Marketing Dollars Continue Reading »
By Kim J. Walsh-Phillips Okay, I have always been a sucker for sappy songs, movies and yes, even commercials, but you can’t tell me if you have watched P&G’s brilliant emotional appeal commercial of “Proud Sponsors of Moms” you didn’t get chocked up a little too. If you haven’t seen it yet, the ad shows
An Easy Button For Olympic Gold? Continue Reading »
Now on sale—Kim Walsh-Phillips’ new book, “Awareness Campaigns are Stupid: And other secrets to stop being an advertising victim and start monetizing your marketing.” “Awareness Campaigns Are Stupid, And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing” by Kim J. Walsh-Phillips An excerpt from the book: No matter how
Looking For An Instant Change To Your Marketing? Continue Reading »
By Kim J. Walsh-Phillips Being the mom of an almost two-year-old, I have been to the doctor plenty of times in the last two years. From the regular check-ups and dreaded vaccine appointments, to the first-time-mom-paranoia-visits, my daughter has built up quite a sticker collection from the ones she gets at check-out. In each of
Let’s Play Doctor…Developing Your Messaging Around Your Prospects’ Pain Continue Reading »
(And Other Ways Not to Build a Strong Relationship with a Brand) By Kim J. Walsh-Phillips Recently, my husband and I took our toddler daughter to our inaugural PicturePeople experience. If you haven’t been there before, it is kind of like a drive-through professional photography studio where you are in and out quickly and leave
Being Sold To Continue Reading »
By Kim Walsh-Phillips Starving. Famished. Very, very hungry. This is not the best way to go grocery shopping. Neither is bringing my cute-and-funny-yet-very-active-and-does-not-appreciate-the-request-to-stay-in-the-shopping-cart toddler daughter. Nor is going to the store tired from a day full of meetings, writing and strategy creation. Unfortunately, this trifecta of challenges is generally how I go grocery shopping. Sound
What’s A HUGE Mistake Most Companies Make with Their Marketing? Continue Reading »
by Kim Walsh-Phillips Back when I was single, I went on many first dates. While some were great (the greatest of which led to my marriage to my very patient and loving husband), I also went on a lot of bad dates. The worst I will label– the Narcissists and the Too-Serious-Too-Soon Guys. A tell-tale
Don’t Be The Worst Date Your Customers Ever Had Continue Reading »
By Kim Walsh-Phillips In the beginning, our mission was simple and frankly quite similar to other agencies—to bring an organization’s messages from the inside—out. Over time, however, our company has moved from a PR agency purely gaining publicity and raising awareness for our clients, to what we are today—a strategic partner creating and executing tactical
AMC’s new show featuring two agencies going after one major account premiered last night. A quick recap of the details followed by a HUGE takeaway from the episode important for anyone in business:.. Waste Management wants the public to know that they’re much more than a trash company. Chief Sales and Marketing Officer Dave Aardsma is
By Kim Walsh-Phillips A couple of weeks ago, AMC gave us a sneak peek into their new reality show, “The Pitch.” Each episode showcases a battle of two different agencies making a pitch to get a major advertising account. Being that I live and breathe by marketing messages, I will admit my advertising nerd-ness was
By Kim Walsh-Phillips Spring has always been one of my favorite seasons and not just because it is getting warmer and the hours of daylight are increasing (although that is rather stellar). I love Spring because it is a great time of renewal and growth for the future. This is certainly a time of renewal
What’s in a name? Continue Reading »
