With the latest changes to Facebook’s targeting setup, many business owners, marketers and advertisers fear that they won’t be able to effectively reach their ideal prospects on Facebook anymore. While that may in some part be true in regards of big data targeting, there’s still one method that has been highly underutilized for years. It’s not only wildly effective in bringing in new leads at a low cost, but it doesn’t require any...

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A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it a 3,403 page E-book? Maybe, but not likely. Today we’ll be sharing the EXACT criteria your lead magnet...

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3 Ways To Optimize Your Ads

3 Ways To Optimize Your Ads


Posted By on Apr 17, 2018

  So you launched you ads, now what? It’s time to optimize! Optimizing allows you to get the best possible results from every campaign that you launch. When done correctly, you’ll increase your ROI, lower your ad cost and get more conversions. However, it can be tricky and even a little nerve-wracking once you get your ads going to determine when is the right time to start optimizing. You might be thinking… “Do I have...

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  Raise your hand if you’ve ever been forced to bribe your squirrely kid with a piece of their favorite candy to sit still in the grocery store? You know what I’m talking about. It’s an hour past nap time and little Johnny Jr. is hanging out of the cart, pulling cookies off of the shelf and screaming his head off because he wants the SpongeBob mac-and-cheese shapes instead of the regular, boring noodles. You have to act fast. So,...

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How One “Shark” is Using Facebook to Get More Customers     “Show me the numbers.” A phrase often heard spoken by “Mr. Wonderful” – also known as Billionaire Entrepreneur and Investor, Kevin O’Leary – on the weekly top TV show Shark Tank. And, when it comes to getting measurable ROI from marketing, the numbers matter. Especially when your client is Mr. O’Leary himself. One of his companies, O’Leary Ventures’ newest...

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We live and breathe data. Call us nerds, but our clients tend to appreciate the high value that we place on ROI. There is so much data that can be collected from your Facebook campaigns, however many users are limiting their tracking to the campaign that they are running right now (perhaps the only one instance that “living in the moment” is frowned upon). I’m going to show you the step-by-step guide to tracking long-term sales and...

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This may come as a shock, so brace yourself. There are marketers out there who do not follow up with new leads after they opt-in, and expect the user to instantly turn into a new client or customer! I know… it truly is shocking. Now that we have caught our breath, let’s look at a few ways you should be following up with new leads after they have taken action, to keep nudging them to take further action.   Example #1 | The Basic...

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Are You Counting Your Chickens Before They Hatch? What if You Could Actually Hatch Them? The Art of Actually Getting Your Registrants to SHOW UP.   Using Facebook to advertise your Financial Planning seminars can be INCREDIBLY effective. I can tell you that from experience, especially from watching clients that I work with pull in over 100 registrants in just a short 4 weeks, on multiple occasions.   Wouldn’t you love to hit...

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Why It Pays to Be the Expert

Why It Pays to Be the Expert


Posted By on Oct 28, 2017

I’m sure you have someone or some organization within your industry that you keep up with. You read their articles, you watch their videos, and maybe you even purchase something from them here and there. So ask yourself, “Why do I seek out their information more than others?” The answer is quite simple. They have tactically positioned themselves as the authority and go-to thought leader in their industry. By doing so, they attract...

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I sat on a plane the other week on my way home from Chicago. I met a businessman who very nicely asked me if I was traveling on business or pleasure. I told him business, and he proceeded to ask me what I do. I explained to him what we do here at Elite Capital Advisors, and tried to keep my passion at bay when talking about the awesome marketing tool that FB is for our niche. The dude rolled his eyes at me. He looked me in the eye and...

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Quit Guessing – Start Testing

Quit Guessing – Start Testing


Posted By on Oct 27, 2017

by Kelly LeMay   With just a few days of testing up front, you can save weeks and hundreds of dollars in the long run.   There’s one phrase that is said inside the offices of Elite Digital Group more than any other phrase. Our office is usually pretty fast-paced, so you might guess it would be something like “where’s my coffee??!!” or “holy fudge-nuggets” (we regularly have children in the office, so we need to keep water...

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  Blogs have a variety of uses. They can be used for simply driving traffic to your website, they can be used to grow a retargeting list, and they can also be used as a method of lead generation (if you’re doing it right). No matter what your goal is with your blog, we all have the same goal – to find the lowest possible cost. In this article we’re going to explore one method that drastically reduced the cost of our...

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  At the top of your funnel, your prospect is likely to be blissfully unaware of the depth of the problem, which means they have absolutely no idea that you have a solution for it. Warm up cold audiences by leading them through the discovery process, building trust, and establishing yourself as the expert.   To attract new clients or customers, it’s best to keep your initial lead magnet broad enough to catch the eye of...

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But how can you limit the amount that is being spent? Easy.   This is a great question, and definitely a common thought among Financial Advisors. You know that by utilizing Facebook as your marketing tool, there is going to be a cost involved. Chances are you may have done some research on the type of campaign you are running, and understand what will drive the costs and how much you can expect to spend.   Facebook does a...

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Depending on the service you offer, you may have a very defined target market, or you may have a broader market which can benefit from what you do. In either case, you should be tailoring your message to speak right to the individual user. Time and time again, we have found that the more personalized an ad can be for a potential customer, the higher the likelihood is that they will take action.   Take a moment to think about the...

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