A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it […]
Creating a High ROI Lead Magnet Continue Reading »
So you launched you ads, now what? It’s time to optimize! Optimizing allows you to get the best possible results from every campaign that you launch. When done correctly, you’ll increase your ROI, lower your ad cost and get more conversions. However, it can be tricky and even a little nerve-wracking once you get
3 Ways To Optimize Your Ads Continue Reading »
Raise your hand if you’ve ever been forced to bribe your squirrely kid with a piece of their favorite candy to sit still in the grocery store? You know what I’m talking about. It’s an hour past nap time and little Johnny Jr. is hanging out of the cart, pulling cookies off of the
5 Easy Ways To Get To Know Your Prospect (And How It Will Help You Sell More!) Continue Reading »
Increasing an e-mail list, closing qualified prospects, expanding your retargeting audience… These are some great reasons for using lead generation. Most businesses have been doing lead generation for years and years, with some tried and true ways that we all know. What I have heard over the years from salespeople and people who consider
My husband and I baked a ham over the weekend (it’s one of the only things that my husband, myself, and my two picky-eating children can all agree on). We had tons of ham left over so I started “Pinteresting” some things to do with it… you know, besides letting it sit in my fridge
3 Ways to Use Your Email List on Facebook Continue Reading »
I sat there shaking, as I handed him the ring. “Thirteen hundred,” I said. Like the naïve person I was (and still often am), I answered the question he asked, instead of the one I should have answered. I should have said something closer to what the ring was worth. I should have asked for
The Power in Persistence Continue Reading »
If you’ve been doing our 10,000 Fan Challenge, chances are you have significantly increased activity for your Facebook page and can use some help… From making a quick gif to ensuring your social media posts go out even when you’re away, there are tools that help you get your social media marketing done faster, at
My 10 Favorite Social Media Tools Continue Reading »
You’ve heard it before… “Slow and steady wins the race.” Seriously? I don’t know about you, but there is nothing slow about my day. Between our clients, employees, my kids, church, entertaining friends, the occasional Netflix binge, and the 10 minutes alone I can sometimes manage to fit in a day with my husband (got
A Quick Results Facebook Formula Continue Reading »
They lie like it’s their calling. There are so many liars, liars, pants on fire “gurus” out there spouting off what you should be doing to get more people to your website and customers for your business. Dangerous bologna. These “gurus” are just guessing at best and purposely sharing falsities at worse. They look at
Steal these 3 top performing ads to get your next customer Continue Reading »
Want better email open rates? Want more people to respond to your marketing messages? The solution could be as simple as a good book. I have an arsenal of them in my collection that I use on a daily basis when crafting marketing copy such as these weekly blog posts, our Marketing Insiders Elite newsletter,
Top 5 Marketing Tools Books Continue Reading »
Snapchat. Periscope. Facebook bot messaging. These are just a few of the latest social media offerings promoted as the best and brightest trends that should be followed asap. Dangerous. Treacherous. Dumb pants. You can’t jump on every new band wagon and expect to have time to get your job done, let alone grow. And will
How to Get More Qualified Leads + High Profit Sales Continue Reading »
When I first got in line at the registration desk, I thought perhaps the group of friends ahead of me were an eclectic group all unto themselves and I didn’t think much else about it. Until I overheard the tallest of the group, towering at about 6’ 5”, with a horse-ear headband and My Little
Yes, Virginia, There are Riches in Niches Continue Reading »
Have you ever had someone share stats with you about your website and tell you what is good and what isn’t? Did you ever find this crazy confusing and a little like garbaly gook? Chances are it was. Recently we hired a consultant to test our Paid Google Traffic department. When we pushed him to
The Amplification Formula Continue Reading »
A new year offers new hope, new promise and new beginnings. You can set your year’s path with intention and purpose and chart a new course for the future. There are a few things you have to do in order to not be one of the many who fall short of achieving their goals in
4 Steps for Making Your 2017 Crush-It Goals Happen Continue Reading »
I’ve always strongly believed that the difference between a dream and success, is taking action. I thought before this meant that in order to finally achieve the level of success and prosperity I longed for I had to work hard. And harder. And harder. I had to put in more hours. More sweat and tears.
10X Your 2017 Continue Reading »
