A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it […]
Creating a High ROI Lead Magnet Continue Reading »
So you launched you ads, now what? It’s time to optimize! Optimizing allows you to get the best possible results from every campaign that you launch. When done correctly, you’ll increase your ROI, lower your ad cost and get more conversions. However, it can be tricky and even a little nerve-wracking once you get
3 Ways To Optimize Your Ads Continue Reading »
Raise your hand if you’ve ever been forced to bribe your squirrely kid with a piece of their favorite candy to sit still in the grocery store? You know what I’m talking about. It’s an hour past nap time and little Johnny Jr. is hanging out of the cart, pulling cookies off of the
5 Easy Ways To Get To Know Your Prospect (And How It Will Help You Sell More!) Continue Reading »
My husband and I baked a ham over the weekend (it’s one of the only things that my husband, myself, and my two picky-eating children can all agree on). We had tons of ham left over so I started “Pinteresting” some things to do with it… you know, besides letting it sit in my fridge
3 Ways to Use Your Email List on Facebook Continue Reading »
“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and
Upselling Your Way to Profits, The Royal Caribbean Way Continue Reading »
My name is Kim, and I love cruising. (But even if you hate cruising, this post is for you.) Here’s a quick shot of Ian “The Tall One” and me on our balcony. I feel like I need to get this out of the way up front because so many people either love or hate
Lessons Learned from a $8.496 Billion Dollar Company Continue Reading »
So Dan Kennedy? More on that in a sec. First a story about loser-do and being broke. There are a lot more fun ways to be broke than working all of the time. And that is exactly what I did. I was broke and worked all. Of. The. Time. I was basically a hamster in
Dan Kennedy Hated Social Media, But I Listened Anyway Continue Reading »
“Did you take the training?” This is my most common response to the trolls that occasionally comment negatively on my Facebook Ads. While we usually get comments like this: We sometimes get negative comments like: To that, I always ask, “Did you take the training?” and not once can one of them answer yes. Because
My Controversial New Strategy That You Can Do For Pennies A Day Continue Reading »
If you’ve been doing our 10,000 Fan Challenge, chances are you have significantly increased activity for your Facebook page and can use some help… From making a quick gif to ensuring your social media posts go out even when you’re away, there are tools that help you get your social media marketing done faster, at
My 10 Favorite Social Media Tools Continue Reading »
This past weekend was my daughter’s 7th birthday party. As a surprise to her, I rented an ice cream truck to pull up while we were playing games on the front lawn. The kids were so excited that 1) There was ice cream, 2) They could pick whatever treat they wanted, and 3) It was
How to Get Even More Leads and Customers for Free Continue Reading »
If you missed last week, this series is all about creating your 12-Minute Facebook Profit Formula. We started with creating your Juicy Carrot. (Catch up with last week’s click here.) This week, we are onto creating your Profit Generator. Perhaps you would like to know what that means? It is how you are going to
The Profit Generator Template Continue Reading »
You’ve heard it before… “Slow and steady wins the race.” Seriously? I don’t know about you, but there is nothing slow about my day. Between our clients, employees, my kids, church, entertaining friends, the occasional Netflix binge, and the 10 minutes alone I can sometimes manage to fit in a day with my husband (got
A Quick Results Facebook Formula Continue Reading »
They lie like it’s their calling. There are so many liars, liars, pants on fire “gurus” out there spouting off what you should be doing to get more people to your website and customers for your business. Dangerous bologna. These “gurus” are just guessing at best and purposely sharing falsities at worse. They look at
Steal these 3 top performing ads to get your next customer Continue Reading »
When is the last time someone tattooed your company logo on their bicep? I am guessing, it wasn’t anytime recently, if at all. Yet there are brands that have created communities that go to extremes, like Apple Fans who get in line the day before the newest release or Harley Riders who wear their logo
Which do you want? A Tribe or a Transaction? Continue Reading »
What is the best way to promote your business? More on that in a sec. First a share, and I promise, they are connected. The thing is, I’m exhausted. We just came off a long weekend spent getting our house back in order-ish after a huge renovation project. We have a deadline looming over our
How to Promote Your Business to Get the Best Clients… Ever Continue Reading »
