More companies now than ever are turning to Facebook for advertising. Out of 165 million United States-based Facebook users, 10 million of those pages are for small businesses. By using Facebook, companies can find their perfect target audience and get their message out in front of them quickly and typically at a lower cost than […]
3 Ad Hacks To Stand Out Against the Competition Continue Reading »
When it comes to creating a compelling message that sells, the words on the page are what matters the most. There are a few words to use in headlines, calls to action and offer pages that will help enforce your message and get you the results you’re seeking. When choosing the right words to
Write Better Copy: Use Buzzwords that SELL Continue Reading »
MINI TRAINING with Digital Ads Analyst, Tanner Stolte – Discover What You Need to Know About Running Facebook Ads During the Holidays . The holiday season is here. While it may be a great time for good food & family, it’s not always so great for ads. In this quick video, Digital Ads Analyst, Tanner
What You Need to Know About Running Facebook Ads During the Holidays Continue Reading »
It’s no easy task creating a stand-out email that cuts through the clutter in your prospect’s inbox and gets opened. Not to mention, it’s difficult to build a one-to-one relationship as well as a direct message. Sponsored InMail is great alternative for B2Bs that rely on booking sales appointments because it connects with users WHILE
How to Book More Sales Appointments Using Sponsored InMail Ads on LinkedIn Continue Reading »
BRAND NEW Mini Training on LinkedIn Advertising with Ads Analyst, Tanner Stolte In this quick video, you’ll discover… Who should and should NOT be using LinkedIn for their business The average cost per lead on LinkedIn Ads vs. Facebook Ads What type of offers work well on LinkedIn How to tap into what
How to Leverage LinkedIn in Your Business Continue Reading »
To date, LinkedIn is the undisputed champion of targeting professionals for networking, job opportunities and other business related connections. The platform has over 560 million users, 40% of which sign on daily and engage with other professionals in their network. So when it comes to running ads, B2B markets make sense. And the numbers from
6 Targeting Strategies for LinkedIn Ads Continue Reading »
“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and
Upselling Your Way to Profits, The Royal Caribbean Way Continue Reading »
This past weekend was my daughter’s 7th birthday party. As a surprise to her, I rented an ice cream truck to pull up while we were playing games on the front lawn. The kids were so excited that 1) There was ice cream, 2) They could pick whatever treat they wanted, and 3) It was
How to Get Even More Leads and Customers for Free Continue Reading »
“Kim, are you going to buy this car? C’mon wanna? You know you would look good in this car. This is so your thing. And I have many people interested in it so you want to get on that.” “Kim, this is Pete again. Following up to make sure you get your dream car before
Closing the Sale and Feeling Good About It Continue Reading »
How to Be Persuasive Without Being a Pest “Mom, mom, mom, mom, mom, mom, mom…” If you are a parent, chances are, you are familiar with your child repeating your name over and over again in an effort to persuade you into doing something. They do this because all children are part of a secret
How to Be Persuasive Without Being a Pest Continue Reading »
Ever hear the phrase ‘Content is King’? I disagree. There are a lot of broke writers out there and no one is giving them a crown. Money is King and content is only the first step to collecting it. Last week I shared how to research exactly what your target market is looking for. (If
How to Launch a Sales-Driven Content Plan Continue Reading »
If you are like most humans, right after Thanksgiving you have a pull towards things slowing down a bit so you can enjoy the holidays. As a busy business owner, this can be hard and seem downright impossible. But it doesn’t have to be. If you put in a few hours of planning and execution,
How to Run an Ecommerce Special for Professional Services Continue Reading »
One of the most efficient and effective ways you can sell is to do an online presentation. Imagine selling to many people at one time—positioning you as the expert and authority and getting you paid more. (Tweet this) But if you are a professional service firm, perhaps you are asking… Why should professional service
How Professional Service Firms Can Close More Deals for More Money in One Hour Continue Reading »
If I could just go back…like a nano-second. I mean, grown-up me knows you can’t and everything is for a reason, and all that well-adjusted acceptance and such, but did you ever want to go back and just tweak one dumb decision you made now that you know better? Maybe it is
A Big Regret Continue Reading »
How to Take Control of Your Next Sales Appointment Ever happen to you? I was sitting on the floor of an exhibit hall because it was the quietest space in the building. I took the call, in spite of being out of the office for the day, because that’s what one does when she has
How to Take Control of Your Next Sales Appointment Continue Reading »
