If you’ve been doing our 10,000 Fan Challenge, chances are you have significantly increased activity for your Facebook page and can use some help… From making a quick gif to ensuring your social media posts go out even when you’re away, there are tools that help you get your social media marketing done faster, at a higher quality and with better results. As a tool gal myself, I am a total nerd when it comes to trying new tools that...

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  I am certain there have been more divorces over putting together Ikea furniture than anyone would admit. If you’ve ever tried it yourself, the instructions are complicated, time consuming and for the birds. Thankfully there are “Ikea Furniture Assembly” folks for hire. Call them up, and they will come and build it. And so I do, and they remove the “Ikea time suck” and frustration and yet I can have the Swedish and Sleek...

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This past weekend was my daughter’s 7th birthday party. As a surprise to her, I rented an ice cream truck to pull up while we were playing games on the front lawn.  The kids were so excited that 1) There was ice cream, 2) They could pick whatever treat they wanted, and 3) It was free. Being 7, they were old enough to recognize that they were getting something good for free. (My four year old, on the other hand, said to me later in the...

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If you missed last week, this series is all about creating your 12-Minute Facebook Profit Formula. We started with creating your Juicy Carrot. (Catch up with last week’s click here.) This week, we are onto creating your Profit Generator. Perhaps you would like to know what that means? It is how you are going to turn your Juicy Carrot thank you page into a sales page so that you can generate profit with each new subscriber you get to...

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You’ve heard it before… “Slow and steady wins the race.” Seriously? I don’t know about you, but there is nothing slow about my day. Between our clients, employees, my kids, church, entertaining friends, the occasional Netflix binge, and the 10 minutes alone I can sometimes manage to fit in a day with my husband (got to keep it sizzling, y’all), there is a lot to get in each 24 hours. To make it all work, everything I do must be...

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They lie like it’s their calling. There are so many liars, liars, pants on fire “gurus” out there spouting off what you should be doing to get more people to your website and customers for your business. Dangerous bologna. These “gurus” are just guessing at best and purposely sharing falsities at worse. They look at theory, try something once on their business and call it successful. Then make more money teaching it than they do...

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When is the last time someone tattooed your company logo on their bicep? I am guessing, it wasn’t anytime recently, if at all. Yet there are brands that have created communities that go to extremes, like Apple Fans who get in line the day before the newest release or Harley Riders who wear their logo on the suit their momma gave them… aka a tattoo of course. (Get your mind out of the gutter!) While there are other phone types and...

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The Magic Question List

The Magic Question List


Posted By on Jun 13, 2017

We rationalize a lot. From the car we drive, to what we eat for lunch, to what house we choose to buy… we tell ourselves and others logical reasons for the irrational decisions that we make. Don’t agree? Then how did handlebar mustaches ever become a thing?  Or Kim Kardashian. Or fried kale? (That one mystifies me the most.) The reality is, we all, including your customers, make decisions irrationally. As marketers, we have a moral...

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This week I have a 3-sentence Facebook template for you… but a quick vent first…    What I would do for a venti nonfat cappuccino right about now… I am writing to you while stuck in the Philadelphia airport.  What’s preventing my tushie from getting to Atlanta is some type of water pump. Which is apparently needed to prevent us from dying while in flight. So if you have an extra, please send it my way. Because I hate waiting. Hate it,...

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What is the best way to promote your business? More on that in a sec. First a share, and I promise, they are connected. The thing is, I’m exhausted. We just came off a long weekend spent getting our house back in order-ish after a huge renovation project. We have a deadline looming over our heads because my daughter asked to have a pool party at the house for her birthday. And in a moment of weakness, I said, “yes.” And it is coming...

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When we turned things around in our business years ago (from an imitation franks budget <yuck> to a Filet Mignon budget <delish>, one of the key factors was creating consistent content. Back then and still to this day, I hear from our prospects that “I came to you through your blog.” And you probably know you should be blogging more, but what the heck should you write about? Naturally you want to be persuasive without...

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Instagram for business? Seriously? That was my thought as I embarked on a journey to investigate if it was truly possible to leverage the ever-growing social media platform for a measurable ROI.  I had agreed to author “The Ultimate Guide to Instagram for Business” for my publisher Entrepreneur Press, so I was certainly hoped I could find it to work.  But frankly I wasn’t so sure. The problem I saw is that Instagram only allows one...

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“Kim, are you going to buy this car? C’mon wanna? You know you would look good in this car. This is so your thing. And I have many people interested in it so you want to get on that.” “Kim, this is Pete again.  Following up to make sure you get your dream car before anyone else. I am here until 9 pm tonight.” “Kim, I know you want to buy the car we looked at. You just have to come back in tonight and sign the papers. I will have them...

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How to Be Persuasive Without Being a Pest “Mom, mom, mom, mom, mom, mom, mom…” If you are a parent, chances are, you are familiar with your child repeating your name over and over again in an effort to persuade you into doing something. They do this because all children are part of a secret society where they plot to find the most annoying way possible to get what they want. This is paired with coming into our rooms in the middle of...

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Want better email open rates? Want more people to respond to your marketing messages? The solution could be as simple as a good book. I have an arsenal of them in my collection that I use on a daily basis when crafting marketing copy such as these weekly blog posts, our Marketing Insiders Elite newsletter, and my books.  They help my writing be more effective and my time crafting more efficient. If you have a favorite I didn’t list,...

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