Imagine this, It’s Friday and you’re in a good mood because the weekend is almost upon us! You spent this week crafting the perfect Facebook ad for your business. You followed all of the experts’ advice, adding in an amazing attention-grabbing headline and even an eye-catching photo. This is sure to be the one that generates the most leads. You go to post it on Facebook and a message pops up on your screen… “Not approved”. Now you’re...

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Landing pages can be tricky. With all the options to add this little drop-down menu over here and that new widget over there, it’s hard to know what should ACTUALLY be on your landing page to get the best results. Working with hundreds of clients across dozens of industries, we’ve been able to distill a few common best practices when it comes to what should and shouldn’t be on your landing page to get the highest conversion rates. ....

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  They are terrors in the night. Costing you pennies for each useless click. They download all of your FREE resources and smugly ignore your carefully crafted sales page. They are… the freebie seekers. Now the harsh truth is, many of these people will never turn into cash-paying customers. They’re just perusing your site because they’re mildly interested in the topic but have no real motivation to take action…and that’s OKAY....

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In the digital world we live, the first place many people will come in contact with you and your business is your website, right? Wrong. We spends hundreds of dollars and hours creating the perfect website – one with gorgeous pictures, lists our products and services proudly and maybe even has some amazing graphics. But if we think about how we come into contact with different brands as consumers, we’ll find that a lot of the...

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  The overarching concept is a familiar one. You give a useful piece of content, and in return, your get someone’s personal information. In today’s digital society, our information is currency that can be willingly traded for other goods, services, or resources that we deem valuable enough. For us as advertisers, the phrase “valuable enough” can almost feel like a wondering target. We whip together what we feel is an attractive...

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There’s an old marketing saying, “The fortune is in the follow-up.” If they don’t buy on the first try, call ‘em. And then email them. And maybe even mail them a letter or fancy oversized postcard. These are all successful strategies for turning a list of qualified leads into active buyers. But there’s one additional “follow-up” strategy that often gets overlooked and can mean leaving thousands of dollars of revenue on the...

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With the latest changes to Facebook’s targeting setup, many business owners, marketers and advertisers fear that they won’t be able to effectively reach their ideal prospects on Facebook anymore. While that may in some part be true in regards of big data targeting, there’s still one method that has been highly underutilized for years. It’s not only wildly effective in bringing in new leads at a low cost, but it doesn’t require any...

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A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it a 3,403 page E-book? Maybe, but not likely. Today we’ll be sharing the EXACT criteria your lead magnet...

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3 Ways To Optimize Your Ads

3 Ways To Optimize Your Ads


Posted By on Apr 17, 2018

  So you launched you ads, now what? It’s time to optimize! Optimizing allows you to get the best possible results from every campaign that you launch. When done correctly, you’ll increase your ROI, lower your ad cost and get more conversions. However, it can be tricky and even a little nerve-wracking once you get your ads going to determine when is the right time to start optimizing. You might be thinking… “Do I have...

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  Raise your hand if you’ve ever been forced to bribe your squirrely kid with a piece of their favorite candy to sit still in the grocery store? You know what I’m talking about. It’s an hour past nap time and little Johnny Jr. is hanging out of the cart, pulling cookies off of the shelf and screaming his head off because he wants the SpongeBob mac-and-cheese shapes instead of the regular, boring noodles. You have to act fast. So,...

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How One “Shark” is Using Facebook to Get More Customers     “Show me the numbers.” A phrase often heard spoken by “Mr. Wonderful” – also known as Billionaire Entrepreneur and Investor, Kevin O’Leary – on the weekly top TV show Shark Tank. And, when it comes to getting measurable ROI from marketing, the numbers matter. Especially when your client is Mr. O’Leary himself. One of his companies, O’Leary Ventures’ newest...

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We live and breathe data. Call us nerds, but our clients tend to appreciate the high value that we place on ROI. There is so much data that can be collected from your Facebook campaigns, however many users are limiting their tracking to the campaign that they are running right now (perhaps the only one instance that “living in the moment” is frowned upon). I’m going to show you the step-by-step guide to tracking long-term sales and...

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This may come as a shock, so brace yourself. There are marketers out there who do not follow up with new leads after they opt-in, and expect the user to instantly turn into a new client or customer! I know… it truly is shocking. Now that we have caught our breath, let’s look at a few ways you should be following up with new leads after they have taken action, to keep nudging them to take further action.   Example #1 | The Basic...

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Are You Counting Your Chickens Before They Hatch? What if You Could Actually Hatch Them? The Art of Actually Getting Your Registrants to SHOW UP.   Using Facebook to advertise your Financial Planning seminars can be INCREDIBLY effective. I can tell you that from experience, especially from watching clients that I work with pull in over 100 registrants in just a short 4 weeks, on multiple occasions.   Wouldn’t you love to hit...

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Why It Pays to Be the Expert

Why It Pays to Be the Expert


Posted By on Oct 28, 2017

I’m sure you have someone or some organization within your industry that you keep up with. You read their articles, you watch their videos, and maybe you even purchase something from them here and there. So ask yourself, “Why do I seek out their information more than others?” The answer is quite simple. They have tactically positioned themselves as the authority and go-to thought leader in their industry. By doing so, they attract...

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