“7-figure launch.” To me, this description of a sales launch was like a unicorn/fairy/magic act of online marketing that was made of dreams and pixie dust. I’d heard about others getting it as though a) I have no idea how the heck they are doing this, and b) I would love to have that, but it is never, never, ever going to happen. Good news. I was wrong. In now having been part of several 7-figure launches, I have discovered not only...

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The stadium was dark. And we were really high up. Like really, really, high. So much so that I was having a bit of an anxiety attack. I had dragged my husband to hear a speaker at the Prudential Center in Newark and while I was there, something incredible happened. During the event, surrounded by 50,000+ people, I was just a small speck amongst the masses. But during it, I felt God’s presence and was moved to write my goals for the...

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“Come here. Over here and get your picture taken,” he says. “Want a beverage package? Get it today for the best prices,” they say. “Here’s a chip to redeem at the party tonight,” she says. “Why, thank you,” I say, surprised that a gift is given at this point. But then I look down and realize the chip is to be redeemed to purchase an $8 drink. These are some of the things you hear as you board a typical Royal Caribbean cruise ship. (Or...

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My name is Kim, and I love cruising. (But even if you hate cruising, this post is for you.) Here’s a quick shot of Ian “The Tall One” and me on our balcony. I feel like I need to get this out of the way up front because so many people either love or hate one of my vacation passions of getting out on the sea. This post is more about leveraging something from another industry to improve our own business. After having...

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So Dan Kennedy? More on that in a sec. First a story about loser-do and being broke. There are a lot more fun ways to be broke than working all of the time. And that is exactly what I did. I was broke and worked all. Of. The. Time. I was basically a hamster in a wheel. I would be struggling, our cash would go low, I would go out and hustle, go to more networking events, follow up with people, call, and rack my brain for how I could...

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“Did you take the training?” This is my most common response to the trolls that occasionally comment negatively on my Facebook Ads.  While we usually get comments like this: We sometimes get negative comments like: To that, I always ask, “Did you take the training?” and not once can one of them answer yes.   Because it is easier to criticize and critique than it is to learn and grow.  But of course only the latter will help you...

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The Power in Persistence


Posted By on Aug 3, 2017

I sat there shaking, as I handed him the ring. “Thirteen hundred,” I said. Like the naïve person I was (and still often am), I answered the question he asked, instead of the one I should have answered. I should have said something closer to what the ring was worth. I should have asked for more. But he had me. He knew I was in dire straights and I needed money to make payroll the next day and I was going to hand over that $10,000 ring...

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If you’ve been doing our 10,000 Fan Challenge, chances are you have significantly increased activity for your Facebook page and can use some help… From making a quick gif to ensuring your social media posts go out even when you’re away, there are tools that help you get your social media marketing done faster, at a higher quality and with better results. As a tool gal myself, I am a total nerd when it comes to trying new tools that...

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  I am certain there have been more divorces over putting together Ikea furniture than anyone would admit. If you’ve ever tried it yourself, the instructions are complicated, time consuming and for the birds. Thankfully there are “Ikea Furniture Assembly” folks for hire. Call them up, and they will come and build it. And so I do, and they remove the “Ikea time suck” and frustration and yet I can have the Swedish and Sleek...

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This past weekend was my daughter’s 7th birthday party. As a surprise to her, I rented an ice cream truck to pull up while we were playing games on the front lawn.  The kids were so excited that 1) There was ice cream, 2) They could pick whatever treat they wanted, and 3) It was free. Being 7, they were old enough to recognize that they were getting something good for free. (My four year old, on the other hand, said to me later in the...

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If you missed last week, this series is all about creating your 12-Minute Facebook Profit Formula. We started with creating your Juicy Carrot. (Catch up with last week’s click here.) This week, we are onto creating your Profit Generator. Perhaps you would like to know what that means? It is how you are going to turn your Juicy Carrot thank you page into a sales page so that you can generate profit with each new subscriber you get to...

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You’ve heard it before… “Slow and steady wins the race.” Seriously? I don’t know about you, but there is nothing slow about my day. Between our clients, employees, my kids, church, entertaining friends, the occasional Netflix binge, and the 10 minutes alone I can sometimes manage to fit in a day with my husband (got to keep it sizzling, y’all), there is a lot to get in each 24 hours. To make it all work, everything I do must be...

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They lie like it’s their calling. There are so many liars, liars, pants on fire “gurus” out there spouting off what you should be doing to get more people to your website and customers for your business. Dangerous bologna. These “gurus” are just guessing at best and purposely sharing falsities at worse. They look at theory, try something once on their business and call it successful. Then make more money teaching it than they do...

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When is the last time someone tattooed your company logo on their bicep? I am guessing, it wasn’t anytime recently, if at all. Yet there are brands that have created communities that go to extremes, like Apple Fans who get in line the day before the newest release or Harley Riders who wear their logo on the suit their momma gave them… aka a tattoo of course. (Get your mind out of the gutter!) While there are other phone types and...

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The Magic Question List

The Magic Question List


Posted By on Jun 13, 2017

We rationalize a lot. From the car we drive, to what we eat for lunch, to what house we choose to buy… we tell ourselves and others logical reasons for the irrational decisions that we make. Don’t agree? Then how did handlebar mustaches ever become a thing?  Or Kim Kardashian. Or fried kale? (That one mystifies me the most.) The reality is, we all, including your customers, make decisions irrationally. As marketers, we have a moral...

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