Recently Mike Stodola, our Chief Marketing Officer, and I walked the aisles of an exhibit hall, credit card in hand and ready to buy. I am not a fan of wasting time and was looking to make deals on the spot. We were left with a taste in our mouths of the bottom of a zoo keeper’s boot. Our desire to close a deal quickly was in direct conflict with the sales process of those working their exhibit booths. I found this surprising....

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Snapchat. Periscope. Facebook bot messaging. These are just a few of the latest social media offerings promoted as the best and brightest trends that should be followed asap. Dangerous. Treacherous. Dumb pants. You can’t jump on every new band wagon and expect to have time to get your job done, let alone grow. And will any of these newest offerings actually drive measurable ROI? Most likely, not. Through years of experimenting and...

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When our client, Dave Dee, came to us to grow his email list, he wasn’t excited. And why should he be? According to Social Media Examiner’s annual survey, 70% of all businesses see no return on their investment when it comes to social media. 70%!!! Every day, dollars are wasted on social media marketing. Constantly. Companies chase after popularity instead of profits. They run “clicks” campaigns without any measurable ROI. They spend...

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Without a lead list, you’ve got nothing but hope for your business to survive. (Tweet this) Any business owner worth a grain of sea salt (I prefer mine on caramel, thank you very much), knows that in order not to fall into the garbage bin of businesses that shutter their windows, you always have to be pushing qualified leads through your sales pipeline. What you need is a stream of predictable, highly qualified leads coming in....

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Managing Your Numbers

Managing Your Numbers


Posted By on Feb 22, 2017

Back when I was struggling in my business, I would be up at night and have this ridiculous fantasy that I would just mysteriously get a huge client with a big monthly retainer and it would magically make my finance issues go away. It is a little embarrassing to admit it now, but I was kind of looking for a magic fairy to come and wave of a wand to make it all better. Well, that fairy never came.  But thankfully she didn’t need to.  I...

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My husband and I had a quick getaway planned for next week. We try and do at least one night away every couple of months because (shockingly…not!) we get along better without the kids there. These extended dates help to keep our marriage strong and on the fab side of life. Anyway, we just found out from our contractor that our planned kitchen remodel dates got bumped up to later this week and we would need to all move out for a few...

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Today’s post is one that you can use to grow your business profitably and test the waters of something new before jumping in the deep end. It is a continuation of a series started last week. In last week’s post I shared about a bizarre niche I encountered while away for the weekend.  (To check that post out, click here.) No matter how freaky my niche encounter was, niching when done for your business, is one of the most profitable...

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When I first got in line at the registration desk, I thought perhaps the group of friends ahead of me were an eclectic group all unto themselves and I didn’t think much else about it. Until I overheard the tallest of the group, towering at about 6’ 5”, with a horse-ear headband and My Little Ponys hanging all across his backpack, ask the hotel staffer, “Are you ready for us? We are a colorful group.” I started to get a little nervous....

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  If you are on LinkedIn, chances are you’ve seen the “Skills” section of your profile.   It looks like this: Skills may seem like a waste of time, but in reality, spending a few minutes on them could bring you more prospects to contact you for services.   LinkedIn reports that those with Skills listed, show up 13x more often in searches for services on LinkedIn. With 2 Billion searches a day, this is a big deal.  ...

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When LinkedIn first hit the scene, it was almost a static catalog of very boring resumes. Then, for misguided salespeople, it became a place for Spammy-Mc-Spamerson sales messages that are readily ignored. However, if you are dismissing LinkedIn as a waste of time, you are making a big mistake. Used effectively, the tool can be a powerhouse for lead generation, sales and business building. Just a few stats that are note-worthy: There...

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The Amplification Formula

The Amplification Formula


Posted By on Jan 11, 2017

Have you ever had someone share stats with you about your website and tell you what is good and what isn’t?  Did you ever find this crazy confusing and a little like garbaly gook? Chances are it was. Recently we hired a consultant to test our Paid Google Traffic department.  When we pushed him to share the measurable results he had produced, his response was one of “increased traffic” and “clicks.” Oh. No. He. Didn’t. He was trying to...

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The Top 5 Changes I Made to Go from Broke to Booming From pawning my engagement ring for payroll to flying business class to Dubai…here’s exactly how I went from “broke to booming” and how you can too! The request first came in via the “Contact Us” form of our website… “We are interested in exploring a key note speaker session with Kim Phillips. Would like to learn more about her interest.” This initial inquiry...

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A new year offers new hope, new promise and new beginnings. You can set your year’s path with intention and purpose and chart a new course for the future. There are a few things you have to do in order to not be one of the many who fall short of achieving their goals in 2017. Here are the 4 steps to making your 2017 Crush-It Goals Happen. Write your goals down. The first step to achieving your goals is to write them down. And not just...

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Happy New Year!


Posted By on Dec 28, 2016

In the spirit of fun and celebration, some of our team at Elite Digital Group and Elite Capital Advisers got together and made our own New Year’s Eve anthem with all things Facebook. Hope you enjoy it!  Should old marketing campaigns be forgot and never brought to mind? Should desktop traffic be forgot, or will the data tell with time!? Should campaign budgets be forgot, and increase ROI of every dime? Should carousel ads be...

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You Can. And You Will!


Posted By on Dec 19, 2016

This week, many of us celebrate the birth of someone who came with a purpose to change the world. He was focused, and determined and had a lasting impact on billions of people. Here’s the thing… so were you. You were created with a great purpose and put here to do great things. You have a calling and gifts and were meant to share them with the world and be blessed because of it. You weren’t meant to run a business you hate, to have...

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