When we turned things around in our business years ago (from an imitation franks budget <yuck> to a Filet Mignon budget <delish>, one of the key factors was creating consistent content. Back then and still to this day, I hear from our prospects that “I came to you through your blog.” And you probably know you should be blogging more, but what the heck should you write about? Naturally you want to be persuasive without...

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Instagram for business? Seriously? That was my thought as I embarked on a journey to investigate if it was truly possible to leverage the ever-growing social media platform for a measurable ROI.  I had agreed to author “The Ultimate Guide to Instagram for Business” for my publisher Entrepreneur Press, so I was certainly hoped I could find it to work.  But frankly I wasn’t so sure. The problem I saw is that Instagram only allows one...

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“Kim, are you going to buy this car? C’mon wanna? You know you would look good in this car. This is so your thing. And I have many people interested in it so you want to get on that.” “Kim, this is Pete again.  Following up to make sure you get your dream car before anyone else. I am here until 9 pm tonight.” “Kim, I know you want to buy the car we looked at. You just have to come back in tonight and sign the papers. I will have them...

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How to Be Persuasive Without Being a Pest “Mom, mom, mom, mom, mom, mom, mom…” If you are a parent, chances are, you are familiar with your child repeating your name over and over again in an effort to persuade you into doing something. They do this because all children are part of a secret society where they plot to find the most annoying way possible to get what they want. This is paired with coming into our rooms in the middle of...

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Want better email open rates? Want more people to respond to your marketing messages? The solution could be as simple as a good book. I have an arsenal of them in my collection that I use on a daily basis when crafting marketing copy such as these weekly blog posts, our Marketing Insiders Elite newsletter, and my books.  They help my writing be more effective and my time crafting more efficient. If you have a favorite I didn’t list,...

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Stephanie Chung sold very expensive parts for very expensive private jets and was very, very good at it. She consistently ranked as one of the top sales people at her company and was a coveted sales trainer because of her mad skills. When she launched her sales consulting firm, it was another story. She was basically starting over again to attract her perfect prospect and close the sale. And while we all may fantasize about people...

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Ever hear the phrase ‘Content is King’? I disagree. There are a lot of broke writers out there and no one is giving them a crown. Money is King and content is only the first step to collecting it. Last week I shared how to research exactly what your target market is looking for. (If you missed it click here: https://elitedigitalgroup.com/5-tools-to-spy) This week it is time to put that research into action. (Tweet this) From your...

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  Recently Mike Stodola, our Chief Marketing Officer, and I walked the aisles of an exhibit hall, credit card in hand and ready to buy. I am not a fan of wasting time and was looking to make deals on the spot. We were left with a taste in our mouths of the bottom of a zoo keeper’s boot. Our desire to close a deal quickly was in direct conflict with the sales process of those working their exhibit booths. I found this surprising....

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Snapchat. Periscope. Facebook bot messaging. These are just a few of the latest social media offerings promoted as the best and brightest trends that should be followed asap. Dangerous. Treacherous. Dumb pants. You can’t jump on every new band wagon and expect to have time to get your job done, let alone grow. And will any of these newest offerings actually drive measurable ROI? Most likely, not. Through years of experimenting and...

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When our client, Dave Dee, came to us to grow his email list, he wasn’t excited. And why should he be? According to Social Media Examiner’s annual survey, 70% of all businesses see no return on their investment when it comes to social media. 70%!!! Every day, dollars are wasted on social media marketing. Constantly. Companies chase after popularity instead of profits. They run “clicks” campaigns without any measurable ROI. They spend...

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Without a lead list, you’ve got nothing but hope for your business to survive. (Tweet this) Any business owner worth a grain of sea salt (I prefer mine on caramel, thank you very much), knows that in order not to fall into the garbage bin of businesses that shutter their windows, you always have to be pushing qualified leads through your sales pipeline. What you need is a stream of predictable, highly qualified leads coming in....

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Managing Your Numbers

Managing Your Numbers


Posted By on Feb 22, 2017

Back when I was struggling in my business, I would be up at night and have this ridiculous fantasy that I would just mysteriously get a huge client with a big monthly retainer and it would magically make my finance issues go away. It is a little embarrassing to admit it now, but I was kind of looking for a magic fairy to come and wave of a wand to make it all better. Well, that fairy never came.  But thankfully she didn’t need to.  I...

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My husband and I had a quick getaway planned for next week. We try and do at least one night away every couple of months because (shockingly…not!) we get along better without the kids there. These extended dates help to keep our marriage strong and on the fab side of life. Anyway, we just found out from our contractor that our planned kitchen remodel dates got bumped up to later this week and we would need to all move out for a few...

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Today’s post is one that you can use to grow your business profitably and test the waters of something new before jumping in the deep end. It is a continuation of a series started last week. In last week’s post I shared about a bizarre niche I encountered while away for the weekend.  (To check that post out, click here.) No matter how freaky my niche encounter was, niching when done for your business, is one of the most profitable...

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When I first got in line at the registration desk, I thought perhaps the group of friends ahead of me were an eclectic group all unto themselves and I didn’t think much else about it. Until I overheard the tallest of the group, towering at about 6’ 5”, with a horse-ear headband and My Little Ponys hanging all across his backpack, ask the hotel staffer, “Are you ready for us? We are a colorful group.” I started to get a little nervous....

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