It’s no easy task creating a stand-out email that cuts through the clutter in your prospect’s inbox and gets opened. Not to mention, it’s difficult to build a one-to-one relationship as well as a direct message. Sponsored InMail is great alternative for B2Bs that rely on booking sales appointments because it connects with users WHILE they’re active on LinkedIn, allows for personalization, and encourages one-to-one...

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BRAND NEW Mini Training on LinkedIn Advertising with Ads Analyst, Tanner Stolte   https://elitedigitalgroup.com/wp-content/uploads/2018/10/10000000_883634148427343_9068440351601065984_n.mp4   In this quick video, you’ll discover… Who should and should NOT be using LinkedIn for their business The average cost per lead on LinkedIn Ads vs. Facebook Ads What type of offers work well on LinkedIn How to tap into what...

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To date, LinkedIn is the undisputed champion of targeting professionals for networking, job opportunities and other business related connections. The platform has over 560 million users, 40% of which sign on daily and engage with other professionals in their network. So when it comes to running ads, B2B markets make sense. And the numbers from our campaigns support it. In one of our recent campaigns, we targeted IT Services Firms with...

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For years, the LinkedIn advertising platform was lackluster at best.  With a clunky user interface, glitches, manual ad approvals, and minimal case studies of success, there wasn’t much about the platform that would persuade users to start dumping money into it as a method of collecting leads or driving traffic. As Facebook now shuffles to reorganize the data available to advertisers after a few public follies, LinkedIn seems to...

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Facebook has made it easier than ever to help businesses who rely on appointments to make sales to fill their calendar with new prospects. This simple set-up takes less than 10 minutes (we timed it) from start to finish!   How it Works: When a new prospect comes to your Facebook page, you want the desired next step to be as obvious as possible. By creating a Book Now button that goes directly under the cover photo, you’ll give...

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If you run a business that relies booking appointments to maintain your revenue stream, you know the worst thing you can see is empty spots on your calendar. No appointments = no new money coming in. Using Facebook, you can quickly reach out to high-quality prospects to easily fill your empty calendar with appointments. Here are 4 simple ways to get more appointments using Facebook today: 1. Add a Book Now Call-to-Action Button to...

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  If you want to get an endless supply of qualified leads, fill the empty appointment slots on your calendar and never wonder where your next client is going to come from, this case study may be the most enlightening thing you read all year. Most business owners find themselves in the same situation that our client, Stephen Oliver, did. Stephen Oliver is the go-to guy for martial arts school owners who want to grow their studios....

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Imagine this, It’s Friday and you’re in a good mood because the weekend is almost upon us! You spent this week crafting the perfect Facebook ad for your business. You followed all of the experts’ advice, adding in an amazing attention-grabbing headline and even an eye-catching photo. This is sure to be the one that generates the most leads. You go to post it on Facebook and a message pops up on your screen… “Not approved”. Now you’re...

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Landing pages can be tricky. With all the options to add this little drop-down menu over here and that new widget over there, it’s hard to know what should ACTUALLY be on your landing page to get the best results. Working with hundreds of clients across dozens of industries, we’ve been able to distill a few common best practices when it comes to what should and shouldn’t be on your landing page to get the highest conversion rates. ....

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  They are terrors in the night. Costing you pennies for each useless click. They download all of your FREE resources and smugly ignore your carefully crafted sales page. They are… the freebie seekers. Now the harsh truth is, many of these people will never turn into cash-paying customers. They’re just perusing your site because they’re mildly interested in the topic but have no real motivation to take action…and that’s OKAY....

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In the digital world we live, the first place many people will come in contact with you and your business is your website, right? Wrong. We spends hundreds of dollars and hours creating the perfect website – one with gorgeous pictures, lists our products and services proudly and maybe even has some amazing graphics. But if we think about how we come into contact with different brands as consumers, we’ll find that a lot of the...

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  The overarching concept is a familiar one. You give a useful piece of content, and in return, your get someone’s personal information. In today’s digital society, our information is currency that can be willingly traded for other goods, services, or resources that we deem valuable enough. For us as advertisers, the phrase “valuable enough” can almost feel like a wondering target. We whip together what we feel is an attractive...

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There’s an old marketing saying, “The fortune is in the follow-up.” If they don’t buy on the first try, call ‘em. And then email them. And maybe even mail them a letter or fancy oversized postcard. These are all successful strategies for turning a list of qualified leads into active buyers. But there’s one additional “follow-up” strategy that often gets overlooked and can mean leaving thousands of dollars of revenue on the...

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With the latest changes to Facebook’s targeting setup, many business owners, marketers and advertisers fear that they won’t be able to effectively reach their ideal prospects on Facebook anymore. While that may in some part be true in regards of big data targeting, there’s still one method that has been highly underutilized for years. It’s not only wildly effective in bringing in new leads at a low cost, but it doesn’t require any...

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A successful funnel starts with a successful lead magnet. One that attracts high-quality prospects, establishes you as the go-to authority in your industry, and creates a sense of trust so that when those prospects are ready to become buyers, you are the obvious first choice. But what actually makes a successful lead magnet? Is it a 3,403 page E-book? Maybe, but not likely. Today we’ll be sharing the EXACT criteria your lead magnet...

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